Just as there are many factors that determine whether a shop in real life is successful or not, the same is true for online shops. As strange as it may sound, they must also have certain conditions in place in order to achieve their goal: to sell.

The way retailers present themselves to their audience plays a major role, as does the user experience during the shopping process, which becomes an important differentiator.

One of the mistakes that even the largest companies often make is not having homogeneity in design, which generates inconsistent experiences for users. Different navigation patterns or sections that open in new windows and look completely different from the design of other sections are inconsistencies that can lead to confusion and frustration for potential buyers.

The context you give to your products is also very important. One of the most important barriers when making an online purchase is not being able to touch and see the product from all angles, as you would in a physical shop. This is where the use of 3D renderings that can be moved at any angle, explanatory videos and photographs of the product being used come in, which create a sense of confidence that what the user sees on screen will meet their expectations. The more they understand the product, the easier it is for them to decide to buy it. Even if it's something as simple as a bag, showing it being carried by a person gives the context of shape and size to close that sale.

A video explaining the use of the product does not have to be a big production, although a good resolution is necessary. It can be something as simple and short as 2 seconds in which you can experience the feeling you would get when you pick it up in the shop.

Just as important as the visual aspect are the texts that present your brand and accompany your products. A good copy will always make visitors feel closer and more involved in the buying process; it is important to remember that the tone should be in tune with the personality of your company! Likewise, it is essential that all your products are accompanied by clear and concise descriptions that talk about their characteristics and give the user confidence in your business knowledge.

In short: don't make it difficult for your customers to give you their money. At Zapiplay we are experts in creating online shops in which the technology behind its operation, design and user experience work hand in hand to achieve what you are most interested in: selling your products. Tell us more about your project and let us make you a proposal, it's time!