Instagram can be a targeted visual marketing channel for your brand and an opportunity to build a loyal audience that grows with your business. Over 500 million Instagram users view the app every day. This guide will show you how to grow your Instagram follower profiles and increase engagement.

Include video in your content

Funny videos that you can share with followers on your Instagram account can make you famous. They have audio, effects and creative tools. Mostly, if you have used an Instagram bot that helps, you should attract a new audience. You can share them in your feed; Reels are a relatively new way to post content. We offer the following tips for getting new subscribers:

• Keep your content unique and trending. Find trends on Instagram and TikTok and give them your touch. This increases the likelihood of your videos going viral and being exposed to new people.
• Keep the content relevant and to the point.
• Educate your audience. Find a balance between education and entertainment.

Curate your profile grid

Most of your followers will follow you not because of what you have posted in the past, but because of the promise of what you will post. Your audience wants to know what they will get if they click the "Subscribe" button.

Having a feed with a consistent theme and posting schedule can have the same impact on further development as many of the other growth strategies we have covered above. Even a simple template can attract new followers if it is communicated at first glance to anyone who comes to your profile.

Consider your Instagram bio and last nine posts as your first impression of Instagram. Do they effectively convey consistency through personality, filters, colours or design? Does a clickable link send people to the same homepage every week?

Use the right hashtags

Your goal on Instagram is to engage your existing audience and grow your real following on a regular basis. Posting new, interesting and engaging photos will satisfy the first requirement. The hashtag makes it easier for people searching for specific terms to find your photos.

As on Twitter and other social networks, Instagram users choose specific hashtags over others. If you use popular expressions in your photos, you are likely to reach new users and get discovered.

You need to find and use the most relevant hashtags to tag your photos correctly. This means doing the right research to make sure you use hashtags that describe your brand and are searchable on Instagram.

Publish at the right time

As well as adding relevant hashtags and using the best filters to get more followers on Instagram, it would be helpful if you also considered the timing of your posts.

You can also get meaningful insights for free from the Instagram analytics for business accounts, which can be found in the Followers section.

If you need to create a solid strategy for your social media, contact us! We have different marketing plans and unlimited design to grow your business.