The footer has the function of compiling a series of data that may have gone unnoticed on the page. In this way, we can find many elements in the footer, each one referring to a different unit of content.

What is a footer?

Creating an attractive, intuitive website that provides an excellent user experience is one of the most decisive actions in Digital Marketing. In order to develop an excellent quality website it is essential to consider a series of precautions such as:

• planning a strategy;
• know the target audience;
• offer interesting content;
• pay attention to each of its parts, including the lower portion.

Regarding the latter, it consists of an extremely relevant space to reinforce data about a company and provide valuable information for the visitor. It is called the footer!

Known in Spanish as pie de página, the footer is aimed at compiling a series of data that may have been overlooked on the page.

In addition, this space must present a pleasing design and include interesting information in front of the public's eyes as:

• corporate social networks;
• contact and/or subscription form;
• hours of operation of the business;
• links of interest;
• Privacy policy.

In this way, within a page we can find several footer elementsHowever, each refers to a different unit of content.

It is important to bear in mind that, in order to meet the expected objective, this component must include only essential data and that really answer visitors' doubts, thus avoiding turning it into a set of heavy images and unnecessary texts.

To sum up

The footer is an essential component for sites, as it allows users to gather relevant information about the company, thus generating greater credibility, security and trust in the brand.

Located at the bottom, its function can be corporate or informative. It can also be classified according to its visibility as fixed, floating or hidden.

The best option to create a website is to put yourself in the hands of a web design professional. Call us! And let the experts at Zapiplay develop your website for your small business.