WHAT IS SEO AND WHY DO I NEED IT?

Internet search engines (Google, Yahoo, Bing, Baidu, Ask, AOL...) are the main way in which users access web pages. It is very difficult for a new user to find out the specific URL of your website by any other means, they will normally reach it through any search engine.

It is therefore essential to appear in the results of these searches.

But what is SEO?

If a user searches for your shop or business, you want them to find yours in the search engine and not the neighbour's, right? Well, that's what SEO is for.

Search Engine Optimisation (SEO) is a set of actions aimed at improving the positioning of a website in the results list of Google, Bing, or other internet search engines.  WIKIPEDIA

In simple terms, the SEO tells the search engine what information it needs to make your business rank higher in search engines.

Another reason why SEO is important is because it filters the results so that they are useful and understandable not only for search engines, but for all web users.

The quality of the content together with the popularity (or clicks) your site generates is what will make you climb the search engine rankings.

Why do you need it?

When someone searches in a search engine, they usually stick with some of the results that are displayed first, rarely reaching the second page of results, let alone the ones that follow.

Appearing in the first positions will give you greater visibility and this will translate into a greater flow of visits to your website.

If you have a business or an online shop, a higher flow of users to your site can translate into many more potential customers and ultimately increased sales.

In addition, SEO helps your website to be more understandable for everyone. Working on your content and focusing your keywords on what you offer will help you climb the rankings, but also focus your page on what matters. Speak clearly and no frills!

Finally, being in a good position in the search engines gives your brand more relevance and notoriety.

That's why you must work on your content, on your keywords and your meta descriptions, on the SEO of your page, to climb positions and to be found. What are you waiting for? Trust in Zapiplay and give it to SEO!