Thanks to automation, we can deliver hyper-personalised experiences to potential customers at every stage of the buyer's journey. Automation in digital marketing never stops evolving, so let's take a look at the trends in digital marketing automation for 2022!
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5 digital marketing automation trends for 2022
According to Salesforce's Trends in Workflow Automation study, which collected data from more than 25,000 employees, automation has become a must-have for teamwork.
95 % of IT and engineering leaders say their companies are prioritising workflow automation, and 75 % have been able to reduce time spent on tasks by 10 %. This allows employees to perform fewer manual tasks and spend more time on strategic thinking.
Hubspot's Not Another State of Marketing 2021 report states that 65% of marketers surveyed believe that marketing and sales process automation is a "highly effective" or "very effective" strategy.
In addition, 76 % already use digital marketing automation for various tasks, such as improving management (58 %), automating content (42 %) and using chatbots (31 %).
2022 should be the year of growth and optimisation of automation to create personalised experiences that increase customer satisfaction.
Automation can be applied at all stages of the marketing funnel to provide users with the content they need at any given moment.
To do this, you should develop a content map for each of your buyer personas according to the stage they are in. This will allow you to organise all the information and have a clear vision of your leads' needs.
With 70 % of time spent on the internet being spent on mobile devices, it's no surprise that mobile marketing automation will be a trend by 2022.
Mobile marketing automation allows you to collect data such as the location, browsing habits and device type of your prospects to start sending them automated content via SMS, push notifications and other formats that drive conversion and brand recall.
The use of social media continues to grow year on year. Thanks to tools like Hubspot, Buffer or Hootsuite, you can schedule your social media posts in advance to make managing your brand's communication strategy much easier. This allows you to create an optimised message flow while freeing up your team's time and resources.
If you need help with your brand strategy, check out our plans and let us be part of your team.
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All marketing and design in a single monthly fee with no surprises. We help more than 2500 people every day to make their business even more successful.
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The average score of Zapiplay's reviews is 5,0 out of 5, based on 165 opinions.
Your entire unlimited marketing and design in a single monthly fee, with no surprises. We help over 2500 people every day to ensure that their business are even more successful.
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