Graphic Design takes on special importance in social networks, a sector that a few years ago seemed to cover much less than it does today. It has acquired great relevance in the publications made by companies, as these are the shop window, and not so much the website itself.

The importance of graphic design in social networks

Not everyone is clear about what the functions of a graphic designer are or all the tasks they can perform, but, to sum it up in a nutshell, they are visual communicators and there are different graphic design specialisations. Examples include:

• Web designer
• Logo designer
• Packaging designer

And of course, they have a big presence in the posts you make on social media, and in this world, every move you make.

Why are they so necessary?

Think about how much time you spend on average on each post you see. It is possible that in most cases it is no more than 2 seconds per photo. Therefore, with so little time you have to make sure that communication is as effective as possibleto make the other person remember something, some detail, shape..., whatever it is. As a general rule, visual content is the most important point you need to be aware of. According to some studies, up to 90% of the information we remember comes from visual impacts.Of these, only 20% come from texts. Hence the great merit that some influencers have, for achieving captivate with words alone.

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