Social Networks have become a great ally for many Small and Medium Enterprises (SMEs), due to the possibilities they generate when it comes to boosting a business. Are you thinking of getting started in this world? Then this post is for you. Here is a summary of the points to bear in mind when it comes to define your social media presence strategy and we see which are most commonly used.

First of all, your website

While Social Media is a fantastic tool for building community and gaining visibility, a website is a fundamental pillar of any business' online presence.

Think that anyone could come across your brand on social networks and be curious to know more. That's why it will be great for you to have a website where you can at least explain your project and make your contact methods visible.

Moreover, social networks tend to be fleeting and those used today will no longer be used tomorrow, so having a website is synonymous with guarantee and professional solidity.

Choose which social networks you will be on

If you are wondering which Social Networks you should be on, we can tell you that it depends on: the type of business you have, the audience you are targeting, the time you have to dedicate to managing them, etc.

Here are the most popular ones.

Facebook

It is one of the pioneering Social Networks, and in its day one of the most widely used. It was born with the aim of connecting people from all over the world: friends, work colleagues, distant relatives, partners, etc.

In your SME you can help yourself with Facebook by creating a Facebook COMPANY PAGE to inform about your products or services, disseminate interesting publications that you prepare on your blog, share interesting news about your sector, etc. It is also important that you publish multimedia content -photos, videos, infographics, etc.- that support the promotion of your products.

While it is true that it was super popular, the new generation of users tends to opt for other applications such as Instagram or YouTube.or, in any case, they do not choose Facebook as their favourite.

If you use Facebook on a personal level, you've probably noticed that fewer and fewer of your friends are updating their status, uploading photos, creating events and so on. The most common thing is that they use this network to check news and keep up to date with the services and promotions of businesses that interest them, so from a business point of view it can still be attractive.

Instagram

Video has become one of the star formats in the consumption of content on the Internet. That is why Instagram, or more recently TikTok, have grown enormously in recent years among the younger audience, becoming one of the most used Social Networks. Most of its users are between 13 and 35 years old.

Instagram is used to upload photos and short videos. Unlike Facebook and Twitter, it is a social networking site that is designed for mobile phone use. In fact, the desktop version is very limited.

The great thing about Instagram is that it allows you to connect with your target audience in a much more direct and relatable way. Both photos and videos, and more recently Stories (photos and videos of no more than 10 seconds that are deleted after 24 hours), make it much easier to connect with your target audience. humanisation of the brand. It also features eye-catching design elements, such as stickers, blocks for adding locations, date and time data, mentions of other profiles, etc. On the video level you can also play with multiple effects.

One of the not-so-good features of Instagram is that it does not allow you to add links to posts, unless you have at least 1000 followers and a verified company profile.but it's only a matter of time before you get it! Also, if you give a little love to other people's posts by liking them, sharing their content through a Repost, or mentioning them when appropriate, they're sure to do the same to you.

It is also worth remembering that the Influencer phenomenon is mainly taking place on Instagram.Brands take advantage of the influence of people who have many followers to recommend their products to others. However, if your marketing budget is limited, we recommend exploring other avenues.

Twitter

Twitter is used to publish short messages (no more than 280 characters) called Tweets. These messages can be in text format only, or also include an image, a video, a link, a gif, a poll...

It is a Social Network marked by immediacy. It is designed to share the most up-to-date content possible, so it is ideal for disseminating news and events, but it can also be useful for communicating news or improvements to your products, announcing your promotions and interacting with your customers in a very direct way to respond to their doubts or queries (in fact, many companies use Twitter as another customer service channel).

Twitter audiences tend to be associated with young adults, over the age of 25, who are interested in the world of culture and the arts, politics, finance and generally interested in day-to-day news and the conversations that are generated around it.

YouTube

Another of the most widely used social networks. This video broadcasting platform has seen its number of users grow a lot in recent years, as youtubers and influencers have become fashionable characters.

Moreover, on YouTube you can create all kinds of videos: to present your company, demonstrate how your products and services are used, publish customer testimonials, tell anecdotes about your employees... the possibilities are endless.

As is obvious, you will need to have a certain the ability to produce and edit videos in an agile manner. As with Instagram, we recommend that you get training in the subject or get help from a collaborator.

LinkedIn

Although it is a professional network, initially born to carry out recruitment processes, companies have realised that they can also use it to recruit new employees. commercially exploit it.

In addition to recruiting talent for your team, you may be interested in being on LinkedIn to: interact with potential partners, connect with future collaborators, publish relevant milestones or awards you have received, share your contributions in terms of Corporate Social Responsibility (CSR)... And why not? Sell. In this post we talk about how to increase your sales by creating a Social Selling strategy on LinkedIn.

Regardless of which ones you choose, one of the most common mistakes is to open an account on a Network, use it for the first week, and then leave it aside. Therefore, it is better to go slowly, seeing what time and resources you have available.

If you do not have experience in Social Networks, we recommend training or using a professional to take care of the management of Social Networks for you. Remember that they are the loudspeaker of your business, and therefore require a level of updating based on professional criteria.

We hope you get a lot out of this post! Now that you know which are the most used Social Networks and which ones are Zapiplay will define your strategy, you just have to take the step, contact us!