When we talk about link building we refer to all the actions we carry out to ensure that our website is linked to by third parties with the use of internal and external links or backlinks, a basic pillar of the Google algorithm. This was confirmed by the company's own Webmaster Trends Analytics, John Mueller, who pointed out that they are a very important source of traffic that most websites do not take advantage of.

For the  SEO positioning is a key factor in ensuring a website's visibility and brand recognition, which is why it is so important within the digital marketing plan. The more links we get to our website and the higher quality they are, the more we will increase our popularity and therefore our positioning.

But don't forget that not everything counts in Google's eyes and that its main objective is to offer users the most relevant information about what they are looking for, so it should be a quality linkbuiding.

What is Linkbuilding?

The linkbuilding is a set of techniques that are carried out with the aim of generating links on external domains, as part of the Off Page SEOand internal linking that boosts traffic to our website, avoiding the bounce rate. Its main purpose is to achieve greater web authority and organic positioning in search engines.

With this strategy, the search engine interprets that if other websites link to your content, it must be of high quality, which improves your ranking. But not all external links are beneficial, it will depend on their domain authority and that the strategy employed does not include harmful practices such as spamming blogs and forums, which are penalised by the search engine.

Until 2012, Google relied on the good use of the backlinks but the potential of this technique made it so popular that it began to be misused and thousands of links began to be generated regardless of quality. To put an end to this, the search algorithm was updated, Google Penguinwhich fights spam and low-quality links.

Performing a good linkbuilding strategy is complex and time-consuming, requiring a great deal of effort and creativity in the work of an SEO.

What to do and what practices are not advisable in Link building

In the end, common sense is the key to a strategy of Link building optimal and without penalties.

The The aim will therefore be to get links from different types of domains and IPs, with a wide variety of sources and locations, trying that they come from domains with authority and antiquity, in a format accessible to crawlers and using anchor texts or anchor text and alternative texts, in the case of images, natural. The links must provide extra value to the user by directing them to another web page.

Y we will move away from what searchers don't like at all and that can lead us to dent our positioning or even be penalised, for example using unnatural link building systems. Avoid links that may be toxic, such as those that come from link farms, purchased links, links from low quality sites, directories, satellite domains, or links from parties that automate and increase the volume of links, distorting the popularity, such as those that link from blogrolls, widgets, footers, etc.

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