Having the best hosting is one of the key factors for your website to function optimally. Like web hosting providers we are aware of the general concern about how housing may benefit or harm the SEO positioning and how to choose the most suitable hosting for the needs of your project among the wide range of available hosts.

SEO is a complex practice that entails much more than just optimising keywords and making quality linkbuilding. The performance and security of your website can help you to rank high in search results and it is essential to choose the right website. best web hosting company.

How hosting affects the SEO positioning of your website

For digital marketing professionals who live day to day with SEO there are different aspects that we cannot overlook, one of them is to choose a good hosting service. It must be configured to meet the needs of each project, have the required storage capacity and support the volumes of traffic you expect to receive.

So that you can make the right decision before hosting a web domain Before you buy a domain and hosting, we are going to reveal the characteristics that you should take into account when choosing the best web hosting.

Hosting loading speed

One of the factors that will determine the positioning of your website is its loading speed. If you choose a web hosting that does not have the right type of plan or has limited bandwidth, speed will be affected.

If your site has high requirements, multimedia content and a high volume of traffic, it is possible that the poor performance is due to the use of a shared hosting. If you want a good ranking and high speed, you will have to decide whether you can host it on a shared plan or you need to host the website on your own server, a virtual private server, dedicated server or online hosting.

Also, you can't forget that load times not only make it easier for spiders to crawl and index more pages, but will improve the usability and user experience.

Uptime and downtime

Uptime refers to the server performanceThe percentage of time it is active and working without interruption.

Most of the hosting services cannot achieve 100% uptime, but they can provide at least 99%. This factor ensures the availability of your website, so you should choose a reliable company that minimises downtime so that Google does not penalise you and does not increase your bounce rate.

Hosting storage capacity

The hosting account you choose may limit the hosting space for your website. The capacity will depend on your needs and the type of project, since if it is small and you only upload images to articles with little space it will be enough. Before making a decision, consider whether you need to host images, videos, PDF files, emails and backups, among others.1

Most of the website hosting shared are either 10 or 20 GB, but capacity is usually an expandable option.

Secure hosting

A web hosting service is essential to protect the data of your site's users and guarantee them security on the Internet. This is why having an SSL certificate, which encrypts information, is rewarded by search engines when it comes to positioning your website in the results.

Web hosting support

It is essential that you ensure that the hosting provider you are going to hire has a fast, reliable and available support 24 hours a day. Normally you will not need to contact them, unless you have a very important problem to solve on your website and then you will be glad to have a good support team that will give you a solution without spending an eternity waiting.

Surely after knowing all these factors you have doubts about whether the supplier you had in mind is suitable for them or which is the best one for your needs. best hosting you should choose. Thanks to our experience as web hosting specialistswe recommend the best web hosting services.

Zapiplay relies on Google Cloud

We are happy to announce that we rely on Google Cloud Platform to host part of our infrastructure. We are constantly investigating possible new data centre options so that we can offer our customers the newest technologies and the highest level of speed and reliability in convenient geographic locations.

What are the advantages of Google Cloud?

Easier scaling and resource management

Our hosting platform has evolved over the past few years. We've always done an excellent job of minimising the uptime risk to our sites by providing resources and equipment redundancy, maintaining backups and optimising our restore processes. We believe this task is easier in the Google Cloud environment, where our infrastructure is built on virtual machines, rather than bare metal servers. Launching a new virtual machine is a much faster and more efficient process. Scaling resources such as CPU, RAM and storage is also much easier. This allows us to achieve the results we are looking for with much less investment in idle resources and management overhead.

Distributed storage for high data redundancy

Another advantage of the cloud configuration is the distributed storage. We are using Google's SSD stable storage, which has multiple redundancies. What this means is that your website data is not stored on a single physical machine and is not lost if the hardware on this machine fails. In the cloud setup, on the rare occasions when the hosting server fails, we can simply activate a new virtual machine on another hosting node in our cloud space and add the distributed storage volume to the new instance, in place of the failed one, without wasting time on backup restores.

State-of-the-art network for faster sites

Google is known for maintaining one of the fastest and most powerful networks, which means that using their service will result in high speed for our clients' websites. It is hard to think of another global network that is better maintained. We see this as a great advantage, as network connectivity problems are generally among the main reasons for server downtime. With Google's network, the risk of such problems is further minimised.

Multiple opportunities for new data centre locations

Working with Google Cloud gives us the opportunity to quickly add new locations outside of the regions in which we currently operate. We have started with the regions that are home to the majority of our customers: US and continental Europe. Stay tuned to find out what our next location will be.

Balance with renewable energy

Another thing we consider a very important advantage is our mutual commitment to sustainability. Google offsets 100% of the energy consumed by its global operations by purchasing renewable energy for the same amount consumed and maintains a commitment to carbon neutrality. This includes Google's data centres and Google Cloud. Google has been a leader in energy efficiency through its achievements in reducing emissions, improving service and data storage efficiency, as well as an effective waste management policy.

At Zapiplay we know the importance of hosting your website for SEO positioning and for the stability of your business. That is why we have chosen the best platform and discarded the traditional hosting providers with frequent problems.