Your personality makes you unique, a differentiation that does not only apply to people. Brand voices will make every company recognisable in a world full of different information flows. So how can you set your brand up for success?

A powerful brand voice cannot go unnoticed, because it is strong enough to make people pay attention. This publication explores the elements that create a brand voice. You will also learn how you can create your brand voice.

What is a brand voice?

Your brand voice is the personality your brand takes on in all your communications. Your voice serves as a guide for what to say and how to say it. Your voice should be unique to your company and reflect your company's values. With these distinctions, you can stand out from the noise.

Your brand voice should be consistent across all platforms. According to Crowdspring, 90 % of potential customers expect a similar brand experience across platforms. Your company should sound the same across social media, email communications and even packaging.

In addition, your company's voice should resonate with your audience and be used to build trust.

Your brand voice should build that relationship of trust, showing your customers what to expect from your company's content, services and even customer service.

In addition, the right approach can help you attract new prospects even before they know about your products or services.

Creating a brand voice

How do you know if your brand voice is working? If a potential customer feels that you are speaking directly to them, then you are doing it right.

When your customers feel they are part of the conversation, they feel more connected to the brand and are more likely to buy from you.

1. Start with your company's mission.

Your brand's mission or value statement can help you determine some key characteristics of your brand voice.

2. Use your buyer persona as inspiration for their brand voice.

When creating a brand voice, then, it is vital that you consider your buyer persona. Who are you trying to reach? What do they need from your brand? What can your brand offer them that no one else can?

Audience research can help you determine other types of content that work best with your audience, which is certainly helpful in creating a strong voice.

3. See your best performing content.

If you have already been publishing content for a few months or even years, take a look at your top-performing pieces and note the key characteristics of the voice used in your writing.

Is your best performing piece more poetic, does it include pop culture trends and references, does it delve deeper into a topic and include original research to back up its claims?

Ultimately, these pieces are already resonating with your audience and it is likely (at least in part) because of the voice. Take note of what aspects of voice you think can and should be replicated across your brand.

4. Make a list of do's and don'ts.

Often, determining brand voice begins by asking, "What don't we want our brand voice to be?"

Finding out what you don't want your brand voice to be is a fundamental step in choosing the right voice for your brand.

For example, perhaps your team will brainstorm the following statements:

• Our brand voice is not pretentious.
• Our brand voice is not too serious.
• Our brand voice is not great.
• Our brand voice is not hostile.

5. If necessary, use an external agency to determine the brand voice.

If you are struggling to create a unique brand voice or don't know how to adapt your vision to different areas of your business, consider hiring our service, we help you to give a north to your brand, we have different unlimited marketing plans.

6. Create a communications document so that all your content is aligned.

Once you have created your brand voice, you will want to make sure that your entire company can use that voice in all marketing materials.

If your company only uses in-house writers, consider creating a training course for new staff so they can learn how to write for your brand. If you work with external guest contributors, you'll want to establish public-facing guidelines to ensure that all of their writing captures the right voice.

7. Complete a branded voice template with 3-5 main voice features.

Use a table to formalise your process. Write down the top 3-5 characteristics you have determined are important to your brand voice and how your writers can use these characteristics in their writing.

And there you have it! You are well on your way to building a strong and compelling brand voice for your own business.

Remember: good branding starts with good content. And good content cannot exist without a strong voice.