In the wake of the COVID-19 pandemic, e-commerce usage has grown exponentially and this has brought new and increasingly demanding online shoppers. To improve user experiences and boost your business results, it is essential that brands acquire a goal in e-commerce and its possible variables. Providing unique experiences that facilitate the user experience is essential to build loyalty and create a strong community. This is the perfect time to reinvent yourself and start boosting your e-commerce. Here are 5 important points to stand out and boost your e-commerce:

1. User experience and interface design: Optimising these aspects is the biggest opportunity to improve your e-commerce. To increase the chances of users making a purchase or even revisiting a website, everything they interact with should be focused on maximising their online experience. This is why e-commerce must eliminate any friction throughout the user's shopping process, such as pop-ups or unimportant information notifications. If your design and interface meet the user experience of ease of navigation it can greatly increase the mass consumption of your e-commerce.
2. Take care of first impressions: Improving loading speed and network performance are certainly the top two priorities. This means being aware of technical issues that can result in high abandonment rates due to very slow loading. In this sense, it is not enough to check a single metric, but to time every moment that can affect the user's perception of speed. Optimising images or videos is of utmost importance to make the user experience much more pleasant.
3. Measuring, monitoring and target setting: Driving the measurement process is fundamental to achieving the current culture of continuous improvement that users have in all brands. What is not measured cannot be improved. Within the wide range of possibilities offered by digital analytics, in the case of e-commerce, it is particularly important to measure, in a detailed and accurate way, how far a user has progressed at each stage of purchase on a website. In this respect, the correct implementation and frequent use of reports can provide you with information to continuously optimise the conversion rate of your website.
4. Brand positioning, user loyalty and trustMost brands have a long and successful track record of building relationships with customers. This is reflected not only in the fact that users can quickly detect whether a website belongs to a certain brand to another, but also in the propensity or preference to buy on this "official website" because of its quality. Once verified in the physical shop. The experience manages to transcend the screen because it is stored in people's shopping memory. Therefore, it is crucial to transfer all the brand attributes easily recognisable at the offline level to the online world to build on the trust already established with users at the physical level Why? Among other reasons, because users get their first impression of online content in as little as 50 milliseconds.
5. Get to know star products, offers and promotions: The products, promotions and offers offered by brands are of great influence for users interacting with the website. Commercial knowledge and experience in product management can be one of the most important points to boost your e-commerce. At the same time, knowing how to implement them can be capitalised if accompanied by an optimised UX development that emphasises that the brand knows how to sell. Likewise, there are solutions on the market that use automatic learning to carry out vertical sales (up-selling), cross-selling and personalisation of content of on-site components in a very simple and effective way.

Working on the development and improvement of a website is the best way to maximise and make the user experience relevant, as well as efforts that translate into increased sales. Have you thought about how to implement any of these recommendations we offer? We can help you!