WhatsApp is part of our daily lives, and it's an app we all use, but do you know about the business version? Its name is WhatsApp Business, the free messaging app for both Android and iOS, aimed at businesses. Its aim is to make it easier for small and medium-sized businesses to connect instantly with their customers.

Installing the business application is a very simple task, as you only need to download the app as if you were downloading any other conventional app. Once you have obtained WhatsApp Business, you will need to convert your personal account into a business account.

What is WhatsApp Business and what are its functionalities?

As its name suggests, it is a version of the well-known application created and designed for the purpose of doing business, for use at a business level. It is a great opportunity for digital marketing and allows to establish more direct relationships with customers. In addition, it increases the number of conversions due to immediate responses from the audience.

Advantages of the application for small businesses

• Allows you to create welcome messagesis a way to welcome new subscribers and send them a personalised message.
• Allows messages to be sent to the audienceis a direct communication channel with customers to whom you can send texts adapted to their needs.
• Improving interaction: allows you to get to know your customers better and to resolve any doubts or concerns they may have.
• Provides quick responses between groupsIf you want to respond in a practical way to a large number of people at once, WhatsApp for Business is the ideal choice.
• Allows access to statisticsBeing able to access relevant and valuable information from your audience is critical. It is an opportunity for you to take advantage of the high level of knowledge you have of your target audience to provide them with what they really need.
  

Why should you use WhatsApp Business for your business?

1. Save time and automate processesYou can create automated messages and responses so you don't miss out on business opportunities and save time. You will also be able to integrate with other tools, which offers many possibilities for customer acquisition and marketing of your company.
2. Improve the open rate of your messagesIt is a fact that mailing is a very effective tool, but the opening rate of your commercial or informative mails will never be as high as via WhatsApp. Or do you know someone who does not look at their WhatsApp messages? The answer is no, the open rate of WhatsApp messages is close to 100%.
3. You have instant answersMaybe your potential customers will not reply to the message you send them, but if they do reply, they will do so in just a few minutes. Unlike email, the response via WhatsApp is almost instantaneous, so you will also generate a conversation and have a closer relationship.
4. Receive queries more easilyMany users are encouraged to ask or contact via WhatsApp rather than by other means. You can also place your WhatsApp links in Facebook Ads, an option that works very well. Here you can create your WhatsApp link.

There is no doubt that WhatsApp is a great instant messaging tool that allows companies to foster interactions between companies and their audience. It has now become a business communication channel and is constantly incorporating new functionalities.

In Zapiplay we help you to get the best out of the App, contact us and start taking advantage of the advantages and benefits of WhatsApp Business for your business.