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Digital marketing, SEO

What is Page Rank?

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Page Rank is the system developed by Google in 1999 and which, by means of a series of algorithms, awards a score the websites on a scale of 1 to 10.

For example, a Page Rank 10 website will be more important and therefore better positioned than a Page Rank 1 (PR 1) website.

The exact functioning of how Page Rank scores sites is a secret kept by Google to avoid manipulation of web positioning and it is constantly developing by adding new formulas to improve its search engine.

However, we know that there are basic aspects that increase Page Rank of a website. These are the best known:

  • Quantity and quality of links referring to our websiteThe more important the website that links to us, the better it will be for the positioning and the PR that our site will obtain.
  • Quality and value of contentA well-written, well-structured and easy-to-read entry is worth more than a plain text entry with no headings or meta-description.
  • Update frequencyIf we add content to our website or blog with a certain frequency we will give the google algorithm to understand that it is not an abandoned website, this will also improve our score.
  • Loading speedA good loading speed of the website is an important factor for Google, although it is not decisive when it comes to ranking in search engines.

Therefore, knowing the importance that Google gives to the quality of the links that reference us, we recommend that you have a policy of collaboration with other websites. Look for those that are benchmarks in your sector and establish agreements. Social networks can help you to contact all these prescribers.

How can I know the Page Rank of my website?

For some years now, Google has not allowed us to know the Page Rank of our website. But with the clues in this post you will be able to work on the fundamental aspects that the technological giant indicates for the positioning of websites.

If you want to know more details about positioning and SEO, please visit this entry our blog. We hope you liked this post and that you get a lot out of it, we look forward to hearing from you in the comments!

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