The feed is the Instagram view where you can see all the photos that a user has uploaded sorted temporally, either as a grid all together or scrolling individually.

About the feed, there is always a debate about whether the grid view should give the impression of care (that your history of photos together are visually attractive, with a good harmony of colours) or whether, on the contrary, it is better to publish without taking this into account, as it can be a barrier to uploading pieces that could work, but as they do not fit in with the design of the feed, they are left out.

What makes up an Instagram profile

We've already seen what the Instagram feed is, but let's talk about where we find it: our profile. The feed is part of our profile, which forms it together with the biography. Do you want someone to click on a link? Do you want them to learn more about you or your business? If you want to achieve all this, you must work on your profile as a whole, both the biography and the feed.

People tend to care more about the content part of the feed, or at least that's what they focus on. However, your bio is equally important, and many people make the mistake of neglecting it. As it is the first thing that appears on your profile when someone comes to visit it, it will also be the first thing we see in this post.

In order for you to have a complete Instagram profile, we're going to go into a little more detail about the bio. Once you have that in mind, we'll focus on getting you an Instagram feed that looks professional.

Biography on Instagram

It is the space you have to present yourself and show something about yourself or your business. It is true that you can say a lot about yourself through the images in your content, especially if you have artistic aspirations. But in the biography you can give those basic facts that will help you define your personality and purpose in this social network. Everyone focuses on the content, which is undoubtedly the most important part. However, working on your biography is so easy to do well and can end up influencing your results so much that how can we not take it into account?

Your Instagram biography consists of the following points:

• Profile picture: Your profile picture will not only be seen on your Instagram feed, but it will appear whenever you comment, like or upload stories, for example. That's why it's important that you take advantage of the small space you have to upload an eye-catching photo in which you or your brand can be recognised. The size for an Instagram profile picture is 180×180 pixels.
• NameHere you will place your name or the brand name of the business. This name will also appear when someone searches for you, so it might even be interesting to include some emoji in it, so you can attract more attention.
• Description: Your space to define something about yourself or your business.
• WebsiteIf you have a business, a blog or use the account to promote a website, you will have a space to place a link. It must be said that Instagram is not a social network focused on getting web traffic, but it is relevant for your profile to complete this space.
• Public information of the companyWhen you have a business profile, you can add your Facebook page, a category describing what you do, an email, your phone number to be called, your location and a call-to-action button (you connect your Instagram profile with another service that allows you to get, for example, appointment bookings).
• Featured stories: In this space you can place stories so that they can continue to be seen. They are divided into different 'folders' that each user creates, so that we can categorise the content of these stories, and thus make it easier for other users to know what they will see in this folder of featured stories.

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