Remarketing is a sales strategy that every online business should consider.

In fact, 50% of Internet users need to receive remarketing advertising impacts in order to make a decision, as they visit a website at least 2 or 3 times before making a purchase.

This is very common behaviour.

And remarketing or retargeting takes into account the needs and interests of these users, and turns them into the trigger ad.

What is remarketing really? 

Remarketing and retargeting encompasses different marketing actions to impact people who have visited our website or interacted with the brand with personalised ads.

It is key to any marketing strategy and works through cookies.

When a user browses our website and accepts the cookies policy, he/she is giving us permissions to collect data on their behaviour and customise the strategy to be implemented.

If you visit certain pages, add a product to your wish list or cart but do not take any action, such as buying...

We can shock them with advertisements so that they pick up where they left off.

Remarketing therefore allows you to reach people who already know your brand or that which you sell.

These are users who have shown some interest, and are therefore more likely to become customers.

Advantages of Remarketing

• Personalisation of advertisements.

The first thing is that the ads are 100% personalised, as you impact your potential customers with the products or services they have already shown interest in.

• A reminder of your brand.

By having the possibility of impacting through different channels and formats (videos, banners, mobile apps...) remarketing allows you to constantly remind users of those products or services they showed interest in but did not buy.

• Guide users further down the funnel.

It maintains the link between the brand and the user and guides them with personalised ads to speed up the process and make them decide to buy faster.

•  Increase the relevance of your ads.

As these ads are based on the behaviour of users with respect to your brand, they are personalised and because they are personalised, they are more relevant.

As a result, advertisements often perform better than other campaigns and therefore advertising costs are reduced.

•  Increased sales.

In the end, remarketing aims to retarget any user who meets the ideal customer profile and is more likely to convert than a person who does not know us at all.

Are you clear on what Remarketing is and how it works? Write to us!