Surely you have potential customers very close to you who might be interested in what you sell or offer in your local business or shop, but they do not know of your existence. And the fact is that more and more people decide to search for a product or service from their mobile (or mobile phone), from the comfort of their home.

So you may ask, how can I get these people to find my business?

The answer is Google Maps, a free service that will allow you to increase the visibility of your business. This tool, although it does require monitoring and optimisation (and especially at the beginning) also works for you automatically and helps you to be found by those looking for your service or product near you.

This article will help you understand how Zapiplay helps all its clients to improve their positioning within the list of local businesses.

Let's start with some terms

Before we start positioning your business I would like to explain some relevant questions:

What is Google Maps?

It is an online service that primarily allows you to search for a specific address anywhere in the world. It is also possible to obtain information about these places and to trace routes.

2.What is Google my Business listing?

It is the profile (or listing) of a business that is displayed on Google Maps and in the Google search engine.

If a person searches for you on Google, your company or business profile (or listing) will be displayed on the right-hand side of the search engine, as follows:

What does it mean to rank on Google Maps?

When a person performs a search on Google search, and their search intent is a business with a certain location, they will get a list of 3 businesses. This list is just a small section of Google Maps.

The google maps list is much longer but these are just the 3 places you want to be, because they are the only ones that are visible in the search results.

You should know that ranking high involves some optimisation, but we'll get to that later.

For now, the following example: when googling "dentist in Cancun", the results obtained are the following:

(This is where you want your business to be, if you were a restaurant located in Madrid)

The first three results marked in red (together it is the Google Maps snippet), where you want your business to be.

This snippet will appear every time Google detects a local business search attempt.

Why rank on Google Maps?

And why not? By having a profile on Google Maps you will be able to:

• increase your visibility and attract new customers
• helping potential customers to discover your products and services
• enable people to contact you and find your location
• display current and accurate information about your business
• publish photos of your products and services
• communicate with your target audience
• improve your online presence

Think about it this way, instead of looking for people who are interested in your product or service, you would be allowing people who are already looking for what you sell to find you.

More and more people are using search engines to find information or local businesses.

According to a study conducted by GE Shopper Research Study, 81% of people research your product on the Internet before making a purchase.

Specialists in optimising your Google My Business listing to improve local SEO for your business

At Zapiplay we carry out the complete management of Google My Business for our clients. We have professionals who specialise in optimising your Google My Business listing to improve your company's local SEO.

That is why our service is complete:

1. We create and optimise your Google My Business profile.

You can't always control whether your business comes at the top of the Google snippet, it will also depend on the location of the person searching. Google may prioritise businesses that are closest to the user.

But by having other elements completed and working on other aspects you can increase your chance of ranking higher and getting more clicks.

2. Google My Business Audit

We analyse each one of your listing to optimise Google My Business and y add the missing data to your profile.

3. Increased reviews

Increase traffic to your website, increase the number of calls, visits to your shop and purchases thanks to My Business tokens.

Reviews and comments written by customers could be considered the new "word of mouth". Having reviews will not only help your business rank higher in Google's results, but it will also improve your reputation and increase user interest.

4. We respond to your customers

Management of your customers' questions and reviews on your Google My Business listing. We help you to manage and eliminate them successfully. We know the damage they can cause to a business and the helplessness of not being able to respond to customers.

5. We publish

We take care of communicating news, offers, new products, events or promoting a new article on your blog. We keep your profile updated every month.

Now you know what Zapiplay can do for your business on Google Maps.

We hope that your business will grow a lot with Zapiplay!