Fortunately, we've selected the best content marketing plans to help you write a concrete plan that is data-driven and produces results. But first, we'll look at what a marketing plan is and how some of the best marketing plans include strategies that serve their respective businesses.

What is a marketing plan?

A marketing plan is a strategic roadmap that companies use to organise, execute and track their marketing strategy over a given period. Marketing plans can include different marketing strategies for various marketing teams across the company, all working towards the same business objectives.

The purpose of a marketing plan is to write strategies in an organised way. This will help you keep on track and measure the success of your campaigns.

Writing a marketing plan will help you think through each campaign's mission, buyers, budget, tactics and results. With all this information in one place, you'll find it easier to keep on top of a campaign. You'll also find out what's working and what's not. Measuring the success of your strategy.

Marketing Strategy vs. Marketing Plan

A marketing strategy describes how a company will achieve a particular goal or mission. This includes what campaigns, content, channels and marketing software they will use to execute that mission and track their success.

For example, while a larger plan or department might handle social media marketing, it might consider its Facebook work as an individual marketing strategy.

A marketing plan contains one or more marketing strategies. It is the framework from which all your marketing strategies are created and helps you connect each strategy to a broader marketing operation and business objective.

For example, your company is launching a new software product and wants customers to sign up. This requires the marketing department to develop a marketing plan that will help introduce this product to the industry and generate the desired subscriptions.

The department decides to launch a blog dedicated to this industry, a new YouTube video series to establish expertise and a Twitter account to join the conversation on this topic. All of this serves to attract an audience and convert this audience into software users.

In short, the company's marketing plan is dedicated to introducing a new software product to the market and generating subscriptions to that product. The company will execute that plan with three marketing strategies: a new industry blog, a YouTube video series and a Twitter account.

Types of marketing plans

Depending on the company you work with, you may want to take advantage of various marketing plans. We compile different samples to suit your needs:

1. Quarterly or annual marketing plans

These plans highlight the strategies or campaigns you will undertake in a given period.

2. Social media marketing plan

This type of plan highlights the channels, tactics and campaigns you intend to run specifically on social media. A specific sub-type is a paid marketing plan, which highlights paid strategies, such as native advertising, PPC or paid social media promotions.

3. Content marketing plan

This plan could highlight different strategies, tactics and campaigns in which you will use content to promote your business or product.

4. New product launch marketing plan

This will be a roadmap for the strategies and tactics you will implement to promote a new product.

5. Growth marketing plan

Growth marketing plans leverage experimentation and data to drive results

Start with your marketing plan.

These marketing plans serve as initial resources to start your content marketing plan. But, to really deliver what your audience wants and needs, you will probably need a professional team, you can consult our plans, we advise you and help you through the whole process.