The continuous development of marketing tactics should be a must-have task in the hospitality industry. Typically, marketing strategy creates opportunities to connect with your audience by creating content that resonates with your target market. In addition, using the right mix of inbound and outbound marketing allows you to interact with wider audiences.

This article will examine why it is important to have a separate inbound marketing strategy and an outbound marketing strategy. We will highlight the difference between inbound marketing and how the two can complement each other through integrated marketing communications.

Don't forget that you can check out our unlimited marketing and design plans for your business.

What is a hotel marketing strategy?

A hotel marketing strategy is a plan of how a hotel will promote itself to its target audience. It can be as simple as a single marketing campaign or as complex as an integrated marketing communications strategy.

The objective of any hotel marketing strategy is to increase the number of guests and the revenue of the hotel.

There are many different ways in which hotels can promote themselves, but there are some basic principles that all successful strategies share:

• Identify your target audience
• Determine your budget
• Create a message that resonates with your target audience
• Find the right channels to reach your target audience

Hotel marketing strategies can be divided into two main categories.

Inbound Marketing and Outbound Marketing

Inbound marketing strategies: These strategies focus on attracting customers to the hotel. They include SEO, social media marketing and content marketing.

Outbound marketing strategiesThese strategies focus on getting customers to come to the hotel. They include advertising and public relations.

Inbound marketing strategies are often more effective than outbound marketing strategies because they are more cost-effective and less intrusive to the customer. These strategies include using your brand to engage your audience and build loyalty.

However, when you find the perfect combination of the two, your marketing strategy can be taken to the next level. We have the professionals to carry out this type of process for your business.

Outbound Marketing for Hotels

The following ideas may be the most efficient ways to design an outbound marketing campaign.

1. Packages for specific events

Certain events are an important driving force for the travel industry. Many properties miss out on the benefits of these events by not creating specific packages that are tailored to these events.

To put these packages together, choose a specific event and answer some important questions: What do the people attending expect most? What are the most stressful parts of the event? Highlighting the answers is the start of creating a unique package for these scheduled events.

For example, if a sporting event brings large hospitality numbers, create a package that has in-room breakfast service on the day of the game with transportation to and from the game.

2. Rely on local associations

Create a list of local businesses that can benefit from a joint marketing situation. A quick search should highlight several businesses with a need for the hotel industry. Try to strike a deal where they will recommend your hotel to their customers in exchange for a commission.

The right partnerships can also grow your hotel's package offerings. Advertising partnerships with local tour companies can provide your guests with discounts on certain activities.

3. Take advantage of group business

When we say group business, we mean smaller groups travelling together for small to medium-sized intimate events. Here are some great examples:

Market wedding planning, highlighting the potential of your property to host the reception.

Family gatherings are another large demographic that could take advantage of special promotions.

Inbound Marketing for Hotels

Instagram

Instagram is one of the best social media platforms you can use to highlight your property and interact with your customers.

This means using your feed to create posts that are highly targeted to different segments of your audience. Instead of promotional material, post user-generated content with reviews from previous customers. Give your guests an incentive to create this content and give them a special hashtag to use for the promotion. We help you with your entire social media strategy Contact us!

Use your blog to connect with your audience

Your blog is the pulse of your brand. It is a touch point in multiple areas of the guest journey, allowing you and your customers to communicate with each other.

When you host a blog, it can act as a travel guide for tourists staying at your hotel. Highlights and favourite local reviews can sit alongside interviews with local business owners. This content can also be repurposed for social media and email marketing. We help you with your website.

Use Reviews

Using your favourable reviews is a great way to leverage social validation. Create a slideshow that highlights your best and most descriptive reviews. At the end, use a separate slide to thank your guests for being loyal customers.

Don't wait any longer and contact us to grow your business.