A online shop is not only about good design and a nice 'shop window'. Making an e-commerce site successful also requires it to be optimised in terms of the search engine optimisation (SEO) Because how can you be successful if no one knows about your online business? Here are some of them basic tips so that you can start doing some tasks that you may have overlooked until now.

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15 SEO-Tips

• Search engine friendly URL: to do so, insert the name of the article in the url.

• Use only a page title and meta description for each page product.

• Focus on one keyword or key phrase per page. content and use unique meta descriptions for each of them.

• Direct link from index to new products page for faster indexing as you update your Ecommerce.

• One of the key factors in any online commerce is the use of a predictive internal search engine based on your product catalogue.

• Have special beware of having the same content under several links. This is very common as you may have products that are linked in several categories.

• Structure your e-commerce so that it contains several landing pages in order to optimise several groups of keywords.

• Optimise your online shop categories taking into account the possible searches of your prospective customers.

• Optimisation of images: use the ALT" attribute to include a text describing it.

• Avoid duplicate content at all costs. If you want to differentiate yourself from your competitors, forget about using the manufacturer's description to present your products.

• If in your Ecommerce you also have a blogtake the opportunity to creating original content related to the product(s) in question that you are interested in bringing to the fore.

• Increase keyword density in the body of the text in a reasonable way, but be careful: do not overuse them, otherwise you may end up with a text that is difficult for your customers to read and makes no sense.

• Use related words trying to get as much as possible. This is known as the "long tail".

• Make sure all internal links are correct. and that none of them are broken.

• Use the meta data "noindex". to block from search engines those pages that we consider to be of little relevance or of no special interest to users.

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All of the above shows you the way forward for your e-commerce to achieve good results in search engine optimization, such as Google. But keep in mind that you must periodically review your online shop to make sure everything is as it should be. What do you look at when you do SEO tracking for your Ecommerce?