You'll agree with me that we don't write the same way on Twitter as we do on Instagram, which is why We also cannot use the same days and times to post on all social networks.. Depending on the day and time of our publications, we will get more or less social interaction. Let's go with the data!

When to publish on Social Media?

These are the most important days and times to post on Facebook, Instagram and Twitter, three of the most popular Social Networks.

Facebook

According to a study by Metricool 2020,  the best day to post on Facebook is Thursday and the worst day is Sunday.Look at this fact! Saturdays get more views than Fridays.

Regarding the hours of publication, between 20h and 21h is the best time to publish. As you might guess, the worst times are in the early hours of the morning, although it depends on where your customers are 🙂

Instagram

In contrast to Facebook, Instagram concentrates more on The highest number of active users is on Sundays, followed by Fridays.. The worst day to make our publications is Saturday. From Monday to Thursday activity tends to drop, so we recommend that you make some of your posts on the weekend.

The best time to launch your content on Instagram is usually in the evening, around 21h. Fridays at 15h is also a good time, you can tell we're off work 😉.

Twitter

Lastly, let's turn to Twitter. Based on the data obtained by Metricool, the day with the most engagement is Friday, although Thursday is close behind.. The day with the worst data is Sunday.

In terms of posting times, the best time to tweet from Monday to Friday is between 16h and 18h. On weekends it would be at 17h. In the mornings, at 10h we found more active usersAfter this time, however, Twitter activity tends to drop off, so stay tuned!

LinkedIn

According to the latest study by Sprout Socialthe best time slot for posting on LinkedIn is between 9 a.m. and noonaround 12:00 or 13:00.

The best days would be the Tuesday, Wednesday and Thursdayand the worst on Sunday.

Before we start publishing...

We never start publishing on networks without first defining a strategy.

First, we define well in which social networks you should have a presence. Creating content for Twitter is not the same as creating content for Instagram, for example. The latter requires greater mastery in the production of audiovisual content.

If there is one thing social media requires, it is frequent updates.

On the other hand, we create a publication calendar on Social Media. You can use the trends we have described above to help you define yours, but the most important thing is to listen to your audience. Each platform has its own statistics section where you can see the days and times when your posts work best. Remember that not all target audiences work in the same way and there is no universal rule in this regard.

And last but not least,   we respond to your users. Remember that the answers we give to their questions or comments will be public, so your brand will also be communicating.

How do you see it? When do you make your posts on networks? Do you follow these schedules or do others work better for you? Leave us your comments in this post!