In social networks, content is as important as image care. Do you know the recommended image sizes for each social network to improve your posts?

When it comes to Social Media, the content published is as important as the image that accompanies it. Images on social networks visually define who you are and what you want to convey to your followers. Therefore, it is essential that you choose them carefully and with love and, above all, that you optimise them according to the social network where you publish them.

A very common fault is that the images published on social networks appear pixelated, taking into account that Facebook and Twitter always compress the images (always try to upload them in png). To help you in this task we have updated the recommended sizes that your images should have in the different social networks.

Facebook

• Profile picture: 180 x 180
• Cover photo: 820 x 312 mobile: 640 x 360 (FYI)
• Video Post: 1280 x 7230
• Story: 1080 x 1920
• Event Image: 1920 x 1080
• Facebook Link: 1200 x 628
• Picture post (square): 1200 x 1200
• Photo post (horizontal): 1200 x 636

The sizes of the images that you publish on Facebook are the most complex or, at least, the least optimised, as they depend on the format of the post (if it is a post with a link or with an image). This is not the case with cover and profile pictures, whose size is known to all.

Twitter

• Profile picture: 400 x 400
• Header Photo: 1500 x 500
• Video post (square): 1200 x 1200
• Video post (horizontal): 1920 x 1200
• Video post (vertical): 1200 x 1920
• Post image: 1200 x 600
• Card image: 800 x 418

A tweet with an image is 5 times more likely to be retweeted. You should not miss the opportunity to visually support your content for greater dissemination. It has been proven that the best performing images on Twitter are those with 1024 x 512px.

Linkedin

Personal Pages:

• Profile picture: 400 x 400
• Header: 1584 x 396

Company Pages:

• Logo: 300 x 300
• Header: 1128 x 191
• Images with promoted content: 1200 x 628

Videos and images:

• Video post (max): 4096 x 2304
• Square image: 1200 x 1200

The professional social network par excellence gives less prominence to visual content and allows less customisation. You should also take into account the recommended sizes for each of the pieces of content on your company page.

Pinterest

• Profile picture: 165 x 165
• Pin image: 1000 x 1500
• Header image: 800 x 450
• Board cover: 222 x 150

In a network as visual as this one, you can't neglect the images that make up your page. Think about everything: from your profile picture, to the thumbnail of your dashboard and the size of your pins).

Instagram

We are all familiar with the simplicity of Instagram, and this may be the reason for its success. What you should know is that although your images are displayed at a size of 600 x 600 px it is recommended to upload them at 1080 x 1080 px.

• Profile picture: 180 x 180
• Square image: 1080 x 1080
• Horizontal image: 1080 x 566
• Vertical image: 1080 x 1350
• Story: 1080 x 1920
• Square video: 1080 x 1080
• Horizontal video: 1080 x 608
• Vertical video: 1080 x 1350
• Reels (and also IGTV): 1080×1920

If your photo is horizontal you can upload it at 1080 x 566 px, although Instagram will display it at 600 x 400 px. And if it is vertical you can upload it at 1080 x 1350 px, and it will be displayed at 600 x 749 px.

Youtube

• Profile picture: 800 x 800
• Header image: 2560 x 1440
• Video: 1920 x 1080
• Video thumbnail: 1280 x 720

On Youtube you can also customise the cover image. For this you should opt for a fairly large size (2560×1440 px). It will not pixelate if your channel is viewed on a large screen (e.g. a Smart TV).

TikTok

• Profile picture: 200 x 200
• Video: 1080 x 1920
• Ad image for feed: 1200 x 628
• Video ad for feed (vertical): 720 x 1280
• Video advert for feed (square): 640 x 640
• Video ad for feed (horizontal): 1280 x 720

TikTok is one of the social networks that gives more importance to visual content. It is completely designed to be used on mobile devices, so if you are going to start generating content for this social network, remember to always record with your mobile in a vertical position (this way you take advantage of a large part of your phone's screen).

We hope you find this post useful to start creating content, or if you prefer, our social media specialists can manage your social media accounts. Facebook, Instagram, Twitter and Google My Business.