There are many misconceptions about this concept and how to manage it, so we are going to try to shed some light on the subject. Online reputation is not simply the number of social shares you have or what people say about you in forums.

Online reputation is an important set of elements that represent the prestige of a brand or person on the network.

In fact, Google is becoming increasingly important as a reputation manager, at least in the Spanish market, as the weight generated by the social web (image results, video results, real-time results) is growing. All these factors influence the positioning of a company in search results. For this reason, it is of crucial importance to take care of other aspects to create a positive image of the company

Think what it can mean to have very good reviews in the search results, in short, a good reputation means more sales, trust and loyal users.. That is what we seek for each of our clients.

 6 key tips that we apply at Zapiplay to care for and improve online reputation.

You already know what online reputation is and how you can identify and find negative opinions that can affect your business. So now it's time to get cracking and start working on building a good brand reputation.

I'm going to leave you with a series of tips that will help you a lot to achieve this goal. Always keep them in mind!

1. We are transparent

We are not hermetic, transparency helps users to have a good relationship of trust with your person or brand.

We show data, statistics, proof that your product works, photographs, explanatory texts... We do everything necessary to show you as you are or what your brand and products are like.

2. We are accessible and approachable

Users like to interact with brands. Therefore, the more accessible and approachable we make your brand, the better. If it is inaccessible, it will be perceived as distant and cold.

Nowadays it is essential to be in contact with your visitors, to establish a bond, a connection. This will make users become loyal to your brand and see all your actions in a more positive way.

3. We respond effectively and quickly

It is also important not to keep your potential customers and followers waiting in any way. We try to respond as soon as possible to the comments they write to you, to the emails, to the tickets...

In short, nobody likes to wait!

4. We take the utmost care in dealing with our customers.

Customer, reader or occasional visitor, it doesn't matter, we take the utmost care in dealing with the people who come to your online "space". We are polite and we respond with kindness to their requests and comments, we listen to what they say and we try to fix as soon as possible any kind of problem that may arise.

There have been many businesses that have gone from having a good online reputation to a bad (or very bad) one due to poor technical support and customer service. Nowadays it is a vital point and extremely well valued by users, so make sure you focus your efforts on it.

5. We try to understand those who say bad things about you.

For a moment, we put ourselves in the shoes of the people who are writing bad reviews of you or your business, we try to understand what has brought them to that situation. While it is true that many times customers are simply based on subjective tastes, you will often find people who are rightly complaining.

We even respond to those reviews by arguing and debating your point of view (or simply saying that you will try to improve the criticised aspect). This will make visitors who come in to read the negative feedback see that you have taken the trouble to respond in a polite and honest way. Show that you care about the customer!

6. Add testimonials and comments

Seeing other people giving positive feedback about something gives you a lot of confidence. I'm sure if you've bought online you've noticed what other buyers have said about the product. Am I wrong?

Putting a testimonial section if you offer a service or simply leaving comments open on your website for people to express themselves openly will boost your online reputation, and also your credibility. If, in addition (and going back to the previous point), you get testimonials from people recognised in your sector, all the better!

 I hope you liked our method for successfully managing the reputation of thousands of businesses and that you found it useful.

And you, do you have any extra tips we haven't mentioned? Don't hesitate and leave a comment on the blog!