On the Internet, it is important to take care of the company's digital identity, in other words, how the company is perceived by Internet users. This is known as online reputation.

There are many misconceptions about this concept and how to manage it, so we are going to try to shed some light on the subject. Online reputation is not simply the number of social shares you have or what people say about you in forums.

Online reputation is an important set of elements that represent the prestige of a brand or person on the network.

These "signals" are mainly formed by the users/consumersIt is therefore vitally important to take care of it, otherwise we will not be able to change a negative view easily.

Do you want to know how we manage it at Zapiplay? Today we tell you....

Why is it important to take care of online reputation?

The high street retail trade is well aware that an attractive shop window can have a better chance of attracting new customers and, if the service is good, of building customer loyalty. The same is true on the Internet. The web is a company's digital shop window. To find a company, potential customers navigate through search engines such as Google. It is therefore important to be among the first ten search results. But working on SEO and/or SEM campaigns is not enough.

In fact, Google is becoming increasingly important as a reputation manager, at least in the Spanish market, as more and more weight is generated by the social web (image results, video results, real-time results). All these factors influence the positioning of a company in search results. For this reason, it is of crucial importance to take care of other aspects in order to create a positive image of the company. These factors include: the use of appropriate language, knowing how to react positively to a bad review, appropriate photographs, among others.

What you should know is that more than 90% of people stay on the first page of Google results and only 10% advance to second pages. Within the first page, the first 3 results typically account for over 50% of clicks.

It has probably happened to you that when you search for something and see a negative opinion in the results, you click on it before the others. Even if the top 1 and 2 are good articles, our eyes see the negative firstOur curiosity drives us to find out the bad things first. Imagine what a disaster it could be for our reputation if a bad opinion in the first positions of an important keyword of our site and company.

Think that on the Internet it is not only looking, as it has happened with traditional media, but that users and potential customers also give their opinion and may be talking about a brand.

If we look at it the other way around, think what it can mean to have very good reviews in the search results, in short, a good reputation means more sales, trust and loyal users.. That's what we are looking for, the success of your company.

Want to check your current reputation?

We tell you how you can see for yourself, what opinion internet users think of your business.

To do this, you can perform a series of simple queries on search engines and look at the results on the first page (at most on the second page).

The searches you should check are:

• Name of your brand or person.
• Name of the product or service you offer.
• Product name + opinion.
• Brand name + opinion.

You should note down all the results in which you have found negative opinions, indicating which are the "attacked" points. You will do the same with your direct competitors, to see their weaknesses and strengths.