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Graphic design, Web design, Brand strategy, Digital marketing, Marketing and sales tips

Implement video in your digital campaigns to increase ROI

Zapiplay

Trends to boost your strategy in 2022

Today, the amount of video being played on the web is incredibly large, from sports to personal care, internet users spend a lot of their time watching audiovisual material, which provides more opportunity for companies to reach them in those moments through video campaigns.

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Importance of video campaigns

Video has been a very effective tool that has been used by marketing to sell and advertise products or services. It is very similar to a TV commercial, but unlike a TV commercial, it is able to achieve a better approach with your customers, improving their involvement, their relationship with you and finally motivating them to buy.

That's why using video in your advertising campaigns will bring you many benefits, one of which is increased ROI. 88% of businesses reported making money back by implementing a video marketing strategy last year.

A creative and well-developed video with engaging content and a human and credible narrative will make your video a complete success, driving conversions and sales on your site by 80%.

Standing out in a sea of content

As we mentioned before, a video must be creative and well planned, as it cannot achieve the objectives of the strategy on its own. There are many companies that have used this tool in their campaigns, so your mission must be to stand out from your competition.

It is very important to produce it in a creative way and in conjunction with other tools so that the message reaches directly, connecting with users in order to make sales.

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