Social media metrics allow you to understand the performance of your strategy. Among them, reach is one of the most important, as it tells you how many users have seen your post. Having a strategy is important for performance, remember Zapiplay does it for you.

There are two types of reach on social media platforms, including Instagram: paid and organic. Paid reach refers to what is achieved through paid platforms or tools and as a result of an advertising campaign, while organic reach is achieved through natural sharing or suggestions. But how can you increase your organic Instagram reach?

Tips to improve your reach on Instagram

You can ask for advice on our social media plans. It will be very helpful for your social media!

Interact with your audience with Instagram Story Stickers

Instagram Stories allow you to interact with your audience in many different ways through stickers.

Thanks to stickers, you can ask questions, create polls, start a countdown, ask for feedback or suggestions, and more. This makes it easy to encourage users to interact with your brand and make them feel more connected to it.

Use humour and memes

Users also need a touch of humour in their daily lives, so making memes can be a very good idea.

The main advantages of memes are that they are easy to create and tend to generate a lot of engagement. They are also compatible with any type of industry. Best of all, the wittier and funnier they are, the more likely they are to be shared.

However, depending on the tone used and the type of audience you want to attract, you will have to assess what type of content is most appropriate.

Create publications to save

Instagram allows users to save posts. This means being careful about the content you post, as Instagram's algorithm takes into account user shares to show more or less of that content. So, in addition to likes, comments and shares, getting users to save a post is telling Instagram that the information in that post is highly relevant. Our strategies apply these techniques to increase engagement.

Include CTAs in posts

CTAs or calls to action are a way of prompting your audience to take an action. This means you can get more engagement on your posts just by including a CTA in your Instagram copy.

A CTA encourages users to perform an additional action, such as clicking on a link. The thing to keep in mind is that the CTA must be directly related to the post.

Hold a raffle

Giveaways can also be used in an Instagram strategy. The opportunity to get free products or services is always very tempting for an audience, so you can increase your followers and shares drastically in a short period of time.

Conduct frequently asked questions sessions

Through Instagram Stories, you can hold frequently asked questions sessions. This is a way for your audience to feel heard and, more importantly, an opportunity to help them address their concerns. Simply place a sticker on which the audience can write their questions and answer them as they receive them or make a selection of the most important ones to answer if the number is too high.

Go live with other users

Instagram Lives are also very effective. Through them, you can increase your visibility and grow interactions quickly and effectively, leading to a growth in organic traffic. You can do this by doing live streams with other influencers in your industry. It is also a way to show the audience who is behind the brand.

Publish when your audience is most active

Postings should be made during the days and times when the target audience is most active.

It is generally said that users are most active on social media from Monday to Friday from 4pm onwards, although there is also a peak of activity at 9am. Depending on the profile of the audience you want to attract, there may be variations, so test them until you find the best times to post for your brand.

Why it is important to have a good organic reach on social networks

Organic reach refers to the number of different users a post reaches. This means that organic reach is directly related to the quality of the content as, unlike paid content, it comes naturally through shares. The more shares, the more relevant that content is to Instagram's algorithm.

This reach then leads to visibility, which translates into more followers and, consequently, increased sales.

Of course, it is always important to analyse what type of content has the greatest reach, as it will give you clues as to what your audience enjoys most. Remember that Zapiplay does all that for you. Contact us for more information!