After the evolution of the pandemic, it is normal that people are reluctant to spend time in the street. They need to trust that safety and hygiene are shared values, especially when they go to bars or restaurants, clinics, hairdressers, etc. To help convey confidence to your customers, we have prepared a decalogue. To help you convey confidence to your customers, we have prepared a ten-step guide. The aim? To make them feel safe on the premises and on the terrace.

1. Reports on security measures

Whether through signage or by the staff themselves, in this case it is important that the customer perceives that the venue is concerned not only about knowing the rules, but also about enforcing them. For example, informing the customer that he/she must use the venue's hydroalcoholic gel, always located in a visible and easily accessible place, as well as the safety distance and other measures.

2. Mark the safety distances

Having visual elements that indicate to customers that we take safety seriously helps to convey confidence. Not only through lines on the floor and separate tables, but also with markings such as signs indicating where to wait to be served, or seats marked to indicate that they should not be occupied.

3. The mask, always properly fitted

Another very visible way of giving confidence is by showing customers that staff wear their masks correctly, covering both mouth and nose at all times. By setting an example of prevention, we show that we are following the health indications.

4. Take care of your employees

The mask is a visible PPE, but there are others such as gloves and hats if handling food, or gowns if waiting tables. By association, the customer understands that when a company takes care of its workers, it will also have respect for its customers. Employees' compliance with safety recommendations will facilitate the consolidation of this framework of trust.

5. Payment facilities and other tools contactless

It is important to let the customer know that we have telematic means of payment, and even digital letters. Customers will feel more protected if they can avoid touching common items such as money or shared letters.

6. Safe Hospitality seals in sight

Hostelería de España has a registration form to obtain the safe premises seal. Placing it in a prominent place at the entrance of the premises or terrace will help customers to discover that the premises comply with the basic requirements and that the staff have been trained in this respect.

7. Make disinfection visible

Disinfecting surfaces with bleach or other cleaning products was not always visible in the hospitality industry. Now more than ever it is important not to hide this sanitising process, which should be done with every new customer who occupies a table. Similarly, we can post the cleaning schedule for the bathroom so that customers know that it is cleaned frequently, as well as indicate the times when we carry out general disinfection.

8. Informing your customers through digital platforms

Giving signs of life is a way of inviting customers to the premises. That is why we can update the platforms (social networks, Google Maps) with the opening hours of the establishment, announcing that we are available again and take the opportunity to indicate on these platforms in detail the health and safety measures that we are applying.

9. Offers an alternative to eating on the premises

In order to continue to serve that customer who still does not dare to go to the premises, we can use the option of delivery. And for those who don't feel comfortable eating out, the take away. Giving the client options will help us to gain confidence.