What is Google Ads?

Google Ads is the evolution of Adwords to be the system by which Google allows you to drive traffic to your website by essentially appearing in search results.

Google Ads changes are weekly so you should trust our team of professionals. Zapiplay will become your marketing department.

What types of campaigns are there in Google Ads?

• Search CampaignsText ads that appear when users search on Google or its network of Google Partners, which Google itself explains in the following video:

• Display CampaignsImage, text or video ads that appear when browsing sites and apps belonging to the Google Display Network, which he also explains in a video below:

• Remarketing CampaignsRemarketing campaigns really belong to Display, but I separate them because they are special. With this type of campaign you can show ads (image, text or video) to those users who have already visited your website before.
• Shopping CampaignsThey are the "shop window of Google". They display items (not services) from all kinds of online shops and the ads are displayed both in Google searches, on the Google ShoppingGoogle's partner network (such as YouTube), etc. Shopping campaigns are fed by the Merchant Center.
• Video CampaignsThese are video ads that can be shown both on YouTube (the most used video channel in the world and Google's main channel in this format) and on its Partner Network.
• Campaigns for ApplicationsIf you want to promote an App, this is the campaign for you. Your ads can appear on Google Search and Google Play, as well as on the websites of Google Search and Display partners, AdMob, etc.

Why use Google Ads as an advertising platform?

• Because it is immediate: We can start showing our ads the same day you create the campaign.
• Because you pay for results: CPC (cost per click) allows us to pay for clicks achieved and not for impressions (CPM), i.e. only when potential customers access our website and not just for the fact of seeing our ads.
• Because it has a wide reach: Some sources offer crazy figures... an estimated 3.5 billion searches per day! Not counting the audience on Display, Youtube, Google Play, etc.
• Because it is fully customisable: Provided you comply with their terms of service, of course, as Google not only wants to have a huge number of advertisers, but also wants to maintain a high level of quality in the ads it displays, so it requires us to comply with their rules. However, the configuration is extensive and this brings us to the next point...
• Because it is suitable for all types of business: Thanks to the previous point, Google Ads makes it possible to offer profitability to companies of very different sizes and practically all sectors (except pornographic content, etc.). In Google there are large companies such as Amazon, Ikea, El Corte Inglés,... but also, for example, small one-person businesses that have just been created.
• Because you can control the budget: From the Google Ads Dashboard we can specify how much money we want to spend per day on each of the campaigns we create. So, with just one euro we can get started.
• Because you can measure the results in detail: Google Ads offers real-time statistics to control practically all aspects that affect our campaign (impressions, clicks, conversions,...), an advantage over traditional advertising systems (TV, radio, print media...) where you cannot be sure in detail how many people are seeing your ad and how effective it is.

Hire the services of Zapiplay for a team of professionals to design and execute your company's digital strategies supported by our technology.