Are you going to set up a website or online shop and don't know which domain to register? There are dozens of different extensions, and if it's your first time, it's easy to get confused... although it's most likely that you're between these two.

.ES and .COM are the most used extensions in the Spanish geographic territory.. If you think about the websites that you consult often, I'm sure that most of them include one of them in their domain.

Worldwide, the .COM extension is par excellence the one that tops all the rankings, and whenever we start our journey on the Internet we instantly make sure that we have not been caught.

So which one do I choose?

First, check that your domain is free

The first thing you need to do to secure your online presence is to check if the domain you want already has an owner.

To check availability, enter the name and extension here and click on "Search". You will be presented with a complete list of results and other suggestions based on the best-selling domains, which you can sort by price or alphabetically.

Is the domain you want already taken? Analyse well which sector you belong to before buying the same domain under another extension. Having almost the same name as your competitors will not bring you any advantages, so if they have already beaten you to the punch, consider looking for a different domain name for your brand.

The .ES Domain

It is a geographic top-level domain that corresponds to the geographic space of Spain. Therefore, it is only advisable to use it if you are targeting an audience residing in this country. Do you aim to attract national clientele? Then go ahead.

In addition, this will give you a small advantage over Google. Among the many factors that favour the positioning of your website is the use of a geolocated or territorial domain. When a user searches on Google for "bookshop", "bakery" or "hairdresser" the results they will find will be mostly local. Try it!

The .COM domain

This is the standard domain. If a person wants to search for your brand without knowing your web address, they are more likely to type it into the browser followed by .COM than .ES.

Undoubtedly, if you are going to launch your website or online shop with the aim of giving your business an international presence, this is the option that interests you the most.

Should I register more than one extension?

This is always recommended. The fewer free extensions you leave with your brand, the better. This way you make sure that nobody will set up a business similar to yours and monopolise part of your traffic. Our advice:

Register your trademark with the extension you want to use as the main extension, an additional generic extension and a third territorial extension.

So if other brands wanted to register it, they would find that the domain is already protected for the main TLDs.

And if you are still not sure which domain to choose and you need some help, call us free of charge on 910 053 312 and we will advise you free of charge and without obligation.