USE OF QR CODES

QR codes have become a tool to help people to marketing and information technology. They are increasingly used in the mobile industry, in applications, business cards, hotels, products, promotions and/or services. In Zapiplay we want to dedicate this post to QR codes because they are already part of the daily life of consumers for almost any information search after the pandemic.

WHAT IS A QR CODE AND WHAT IS IT FOR?

A QR code is a square two-dimensional barcode that stores encoded data of any kind. Mostly when you scan the code you are redirected to a website. These codes allow you to interact with the world through your mobile phone. It is a very creative digital tool that enables and accelerates the use of web services on mobiles.

Here are some of them advantages which has the use of the QR codes  :

1. Attention-grabbing
2. Variety of formats
3. Immediacy
4. Interaction
5. Loyalty
6. QR code generators

Attention-grabbing

This innovative tool captures the attention of consumers thanks to its original and innovative design.

Variety of formats

Its most revered feature is the diversity of formats it supports: QR codes allow the insertion of audio, video, text and image information, making it an efficient information delivery system.

Immediacy

The transfer of information is done immediately, users only have to enter the code with their terminal and immediately receive the content.

Interaction

Users are looking for diversity and interactivity and QR codes provide this, allowing them to interact with Facebook, Twitter, access links to download e-books, newsletters or videos.

Loyalty

They can be used in promotions, discount campaigns and coupons to attract and retain users.

QR CODE GENERATORS

The boom in the implementation of codes in advertising has generated practical and simple tools for their creation, There are a large number of applications that allow you to create a QR code automatically and free of charge. which can be printed and integrated into different media.

Remember that we have already explained how to create a QR code for your business easily.

This innovative tool captures the attention of consumers thanks to its original and innovative design.

HOW IS THE QR CODE USED?

Scanning a QR code, as mentioned above, provides immediate access to its content, which can either be a link to a specific URL, or the QR code itself can perform an action such as storing a business card in your contact list or connecting to a wireless network.

In Europe in particular, we have seen its growth in recent years through advertising campaigns.

The number of brands and companies using them is growing daily as this code offers the possibility to create innovative campaigns in any content format. The COVID pandemic has led to an exponential boom in its use in bars, restaurants, gyms, etc. ..........

WHAT KIND OF INFORMATION DOES A QR CODE COLLECT?

A QR code contains much more information than a traditional barcode, and can collect everything from URLs, emails, phone calls, texts, videos, to social networks and/or attachments. The most common example is that the QR code contains a URL that automatically leads to a web page.

It can also contain an informative text, i.e. an informative window with the decoded content. It can also contain e.g. a vCard, a business card with information such as name, telephone number, address, email address, image or avatar.