Since this might be the first time you plan to use your first QR Code, we would like to inform you of the most common, but easily avoidable printing mistakes:

#1 - No Evidence
It may sound obvious, but test printing is a basic procedure that is often overlooked. Try scanning your QR Code with different QR Readers in a certain size. We recommend at least 3 x 3 cm.

#2 - Non-customised
QR codes with eye-catching colours and rounded edges, and with your company logo on it, will increase the number of scans considerably, as an attractive design hints at promising content. In addition, a customised code can better represent your company's corporate identity.

#3 - Unobtrusive
If your QR Code adds value, communicate that value and provide users with a reason to scan it. For example, a message like "Scan this code and get a voucher for a discount on your next purchase" will significantly increase the number of reads.

Do you have any questions? Please do not hesitate to contact us - At Zapiplay We would love to hear from you.