When you're trying to get visibility for your small business, there's no need to let a limited budget get you down. Established brands may have more money, but you can still have the smartest marketing strategy. Discover 15 inexpensive (and some free) marketing tips for small business owners, so you can reach more potential customers and make the most of every penny.

5 free marketing tips for small businesses

No marketing agency? No problem, here are 11 small business marketing tips you and your team can implement right now.

1. Turn leads into customers with drip campaigns

A drip campaign is a sequence of emails that are sent automatically on a scheduled timeline when triggered by a pre-selected online action of your choice. Don't worry, it's simpler than it sounds. For example, if you own a yoga studio, you might receive an instant welcome email when a new potential client joins your email list. Over the next week, you may receive emails introducing your instructors, describing your class offerings and offering a free first class.

Drip campaigns keep potential customers engaged when they actively need your product or service, and are easy to create. We help you with your mailing strategy. Check out our services!

2. Re-engage customers with email newsletters

Most marketers identify email marketing as the best way to achieve customer retention. By sending regular emails with valuable content, you can keep existing customers (who spend 31 % more than new customers) coming back.

A weekly or monthly email newsletter is a great start. Build loyalty by regularly updating customers about your business, current promotions, industry news and more. Create your first email marketing campaign using these basic email marketing strategies.

3. Delivering value through blogging

Blogs are excellent content marketing tools that allow you to position yourself as an industry leader. You can build trust by writing detailed blog posts that answer specific questions your target audience may have. For example, a landscaping company can write a blog post about installing artificial turf, detailing what it is, how to do it, how much it costs and how professionals can help.

4. Optimise your site for better results

Another key SEO tactic is website optimisation. Search engines don't just look at your content when determining your ranking; they also consider the usability of your site. Make sure your site is mobile-friendly, your navigation is well organised and your web pages load fast. Pro tip: reducing file sizes can help.

5. Drive engagement with video content marketing

Video is expected to account for more than 82 % of consumer internet traffic by 2023. In addition, Facebook and YouTube, two major platforms for video, are the world's most popular social networks, while TikTok is growing rapidly.

You don't need professional video editing skills to take advantage of this online marketing tactic (or even go viral). With just the camera on a smartphone, you can use video to:

• Do live Q&A with potential customers
• Give followers a behind-the-scenes look at your business
• Explain a process (e.g. how to fix a blockage for plumbing marketing).
• Demonstrate the product

If you are starting your business and you have a low budget, no problem, we offer you different design and unlimited marketing plans. Contact us!