Did you know that 3.8 million searches are performed on Google every minute? Millions of people are looking for restaurants, shops, cafés... in short, businesses, companies.

Having a Google My Business listing with your business details can make your business stand out and convert those searches into customers. Interesting, isn't it? Well, keep reading because I want to tell you what Google My Business is and how it can help you improve your business.

What is Google My Business?

Google My Business is a a free tool created by Google to help businesses manage their online presence. It allows you to link a business with the environment, that is, through a single panel, it allows a more efficient and simple management so that you can add information related to your business, such as, for example, a brief description such as "who we are", contact information, where your business is located, opening and closing hours, etc.

Basically, the goal of Google My Business is to give your business more visibility and make it easier for your customers to find youGoogle MyBusiness brings together several tools (Google Places, Google Maps) from a single management interface.

Google My Business: benefits and advantages

Google, nowadays, also positions on the basis of the location of the user and nearby businesses related to the user's search. Google My Business is a way to help you appear in the top positions.

But being able to appear in searches based on location is not the only interesting feature of Google My Business. As a business owner, you can keep track of your business's reviews that users leave on Google, to know the ratings with the platform's star system and carry out a multitude of tasks related to the physical presence of your establishment on the internet. As a tool for making a real environment visible and making it easier for users to get closer to it. is, without a doubt, absolutely indispensable.

Thus, we could summarise the utilities of Google My Business by saying that it is able to:

• Show reviews and ratings made by your customers, as well as the possibility to respond to these reviews.
• Receive information from your customers: it makes it easier for users to get in touch with your business.
• Giving information to your customers: aids communication between the user and the business.
• Tracking and statistics on your businessYou will be able to see clicks, visits, search locations... Data that will help you to redirect your marketing actions.
• Conducting virtual sightseeing tours of your business.

What are the main advantages?

Manage your information

With Google My Business you can manage the data that Google users see when they are searching for your company or the products and services you offer.

It also includes photos showing what you do in your file. Businesses that add photos to listings receive "42% more requests for directions on Google Maps and 35% more clicks on their websites than those that do not".

Interact with customers

Read and respond to customer reviews. According to a survey conducted by BrightLocal, 91% of respondents are guided by the reviews they find online as much as if the recommendation came from someone they know. This very high percentage reveals that, without a doubt, taking care of reviews and adding them to the marketing strategy as a tool for improvement is key to optimise results.

Expand your presence

You can consult statistics on how customers have searched for your company and where they came from. In this way, you will be able to improve your SEO positioning and, through Google My Business, you will be able to appear in Google searches from any device (computer, tablet or smartphone).

In short, Google My Business is a platform that has become indispensable and ideal for those who want their business to be visible online, with a number of features and tools.

In this way, Google My Business makes it easy for you to update your business information on Google Search or Google Maps, and unify both platforms into one.

If you want to get your online business up and running once and for all, we would love to work with you, contact us to meet you and listen to your idea. We specialise in optimising your Google My Business listing to improve your company's local SEO.