What is an editorial calendar in marketing?

An editorial calendar is used to improve the organisation and planning of content. It includes all types of content for social networks, media channels, blogs and more. It helps to track the publication of content on a regular basis so that brands can comply with a constant publication schedule and increase their visibility on social networks. In Zapiplay we advise and support you in the development of content per month, you can check our plans that has a super price.

To take into account in your calendar

Be clear about your goals

Before creating and publishing content, it is important to determine what you want to achieve. This goal will tell you what type of content to create, how often to publish it and where to publish it to reach your target audience.

Analyse the profile of your users

Knowing what type of users you want to attract is key to being able to create content that appeals to them. You can take into account their age, gender, nationality, level of education and more, as well as their needs and weaknesses. This will help you define their profile.

Making an annual forecast

Be realistic about the time and budget you have to create quality content. Your schedule should be made with these two factors in mind. It is better to post twice a week and ensure that the content is of high quality rather than posting every day and compromising not only the quality of your content but also your resources.

Create a monthly schedule

Once the annual forecast has been made, the content must be planned month by month. In this step it is important to define the topics and the authors who will be in charge of each of them.

Write down all the ideas you have for the themes

At Zapiplay we have marketing and design teams that will help you in the creation and publication of your content, this will help take your business or brand to the next level. Don't hesitate to contact us!

Advantages of contracting Zapiplay's Content Services

You provide valuable content to your users

When topics, publication dates and target audiences are well defined, it is much easier to create valuable content, making your strategy more relevant and useful.

You have a well-planned and organised strategy

When the strategy is well planned and organised, it is much easier to meet publication deadlines, which will make it much easier to achieve your goals.

Optimise workflows

An editorial calendar optimises the creation and publication of content, giving you time to perform other tasks that also increase visibility and sales.

Generate brand visibility

Valuable content generates leads. It makes your brand more visible to the public so you can stand out from the competition. It is also a way to increase web traffic.

Having an editorial calendar is an easy way to maintain the performance of your content strategy. However, keep in mind that less is more and that consistency and quality should always be a priority.