Many clients ask us what to do with reviews, and the answer is very simple. Putting the customer at the heart of your business and deliver an excellent customer experience, before, during and after the purchase process. All of this, accompanied by exceptional service that exceeds your customers' expectations.

In that case, you will be verging on excellence, and your review history will become a well-oiled customer generation machine.. Remember, reviews can decide the future of your business, so take care of them!

Here are some facts to help you understand the real relevance and influence that reviews have on the behaviour of users and buyers. Some are truly surprising and revealing (*):

• 90% of consumers read online reviews from other users before going to the physical shop.
• 88% of consumers give as much credence to online reviews as they do to a personal recommendation from friends or acquaintances.
• Consumers are willing to spend up to 31% more at businesses with excellent reviews or opinions.
• 72% of users recognise that reading positive reviews about a business increases their trust in them.
• 92% of users would visit a local business if it has 4 or more positive stars in its reviews.
• 86% of consumers would give up shopping at a business with a majority of negative reviews.
• According to Yelp, a one-star increase in a business's review rating can lead to a 5% to 9% increase in turnover.

(*) Data extracted from the infographic: https://www.invespcro.com/online-customer-reviews.jpg