The digital revolution has been here for some time now, and SMEs and microenterprises must also have a strong digital presence if they want to be noticed in their market. That is why, in this post, we are going to review why to use social networks for SMEs and microenterprises.

As consumers spend more and more time on social networks such as Facebook, Twitter, Instagram or even LinkedIn, freelancers and micro-businesses need to adapt and use social media to engage customers. Having a social media profile will be essential to build a digital presence that allows you to use technology to engage and retain customers in both the short and long term.

At Zapiplay we work to offer the best experience to your customers, optimising your company's communication and increasing the efficiency of your brand.

Build a better online reputation

Just as important as having an official website with a good Google ranking to showcase your products or services with its own thematic blog, is to have an extensive social media profile. Or at least a digital presence on social networks covering the main platforms: Twitter, Facebook, Instagram and LinkedIn.

The presence in relevant social networks of SMEs and micro-enterprises conveys the image of a company committed to professionalism, proximity and customer satisfaction.

Improving customer service

One of the greatest advantages of social networks for SMEs and micro-companies is that they facilitate direct communication with customers to resolve their doubts about products or resolve incidents. In this way, the customer service perceived is much closer than using other means of contact such as email or the typical and invasive telephone call.

In addition, to further improve customer satisfaction, geolocation can be used to focus resources on the customers that the company will actually be able to serve logistically.

Offers a new means of communication with customers

Customers can get in touch in many ways; telephone, email, web form, through a comment on the company's blog... Social networks for SMEs and micro-companies are a reinforcement and improvement to the existing communication channels.

Including your business's social networks as another way for customers or prospects to resolve their queries or incidents is a smart strategy that will improve customer satisfaction.

Increases the number of sales

Thinking about how to acquire customers on social media, we find that direct communication via private messaging or personal chat with prospects is a fantastic tool to reinforce e-commerce.

Social media marketing also has a place in social media actions. The use of social networks to attract customers, thanks to a close and direct communication, is one of the greatest advantages of online marketing in any of the existing platforms.

Facilitating customer acquisition and loyalty through social media for SMEs

Social networks for SMEs and microenterprises are an excellent way to build loyalty and prolong the business relationship with existing customers. In addition to offering fluid communication through the comments that Facebook technology and other platforms offer, it is possible to share useful content published on the business blog. This is a good marketing strategy to viralise articles and increase brand visibility.

One of the ways to get customers on social networks is precisely through the viralisation that occurs when content is shared by many people. This exposure increases the web traffic and sales of an e-commerce without the need to invest large amounts of money in attracting customers.

Improves web positioning and increases web traffic

Although Google does not rank based on social media usage, social media usage does improve how Google views your business. Social media actions, such as posting company blog content, drive social traffic to the company's official website.

By increasing web traffic, Google detects this increase in visits and considers that, if this website is being visited, it is because it provides valuable content. With this, the web positioning is slightly improved thanks to the actions in social networks, even if it was not the initial objective to increase web traffic.

If you want to start positioning your brand on social networks, consult our plans and do not hesitate to contact us.