If you have ever heard the term "newsletter" and wondered if it would be a good idea to include this practice in your marketing strategy, this is the post for you!

Newsletter, what is it and what is it for?

A newsletter is a tool used by companies and organisations to share relevant and valuable information with their network: clients, prospects, subscribers...

By now you are probably clearer about the concept of a newsletter, that is the instrument that guarantees you direct access to your audience's inbox. One of its great advantages is that it makes it easy to share engaging content, promote sales and drive traffic to your website. Have you ever seen it this way?

In addition, it is in your interest to take into consideration that email campaigns are easy to measureThis means you can track their progress and make meaningful adjustments that lead to better results.

Benefits of the newsletter for your company

Newsletters can represent the "cornerstone" of any email marketing strategy. Both large companies and small businesses can derive valuable benefits from the development of a newsletter.

I would like to share with you the main benefits of sending a newsletter. Among the advantages of this tool for your business are the following:

• Visibility and traffic. Sending a newsletter gives your brand notoriety and popularity. You will not be forgotten and they will be the first to know about your news. This entails a increase in visits and a high probability of improved traffic performance.
  
• Promotion. The newsletter helps you to boost the volume of visits to your brand's website or blog. With more traffic, more likely to increase conversions and better opportunities to monetise these tools. This newsletter is key to attracting customers and encouraging their consumption. Can you think of a more effective way to promote your own brand in communications? Have you ever thought that this form of communication could be more effective? also optimises affiliate marketing results?
• Call for action. In email marketing you will find a promotional channel that you should exploit. An important element to promote yourself will be the inclusion of CTAs, discounts or promotional codes in the same newsletter. Through them you will be able to attract the interest of a potential consumer in an effective way.
  
• Profitability. Backed by a sound strategy, email marketing campaigns can deliver a stable return on investment (ROI) as well as other value-added benefits. When you use it, you will realise the value of the newsletter, which is a very economical option with a high return.
• Segmentation. Not all your customers are the same, and that's why you need to you need to adapt the content of your communications, the focus of your campaigns and even the templates you use. By adapting to them, you achieve a more effective approach, and the newsletter facilitates this segmentation process. To take advantage of this, it is key to monitor their performance. Doing so will help you to make a better impression, while at the same time you raise the trust your subscribers feel for your brand.
  
• Personalisation. Personalising your newsletter will allow you to make distinctions according to gender, geographic location or recent purchases. A good use can strengthen the name of your brand significantly. Don't forget to use elements that make the task of incentivising, attracting and retaining consumers more attractive.
• Fedellisation and reputation. When you frequently send valuable and relevant information to your subscribers' inboxes, you build trust in your brand, gain a good reputation and increase reader loyalty. Well-written newsletters make customers believe and trust your company as a reliable source of knowledge, products and services.

If your business does not yet have a newsletter, which is the most popular form of content marketing, this is the sign you need to start sending it. At Zapiplay we can help you with the design and delivery, we make sure to schedule it at the right times.