Next, let's see which formats can be interesting for your marketing strategy. video marketing:

• Live videos on different social networks. For example, Instagram, Facebook, Periscope, Youtube or Twitch. These are good resources when it comes to creating community or presenting a new product or service of your brand.
• YouTube videos to enrich the contents of a blog.
• Live webinars, perfect for use as a sales tool.
• Product videos, especially focused on increasing the sales of an ecommerce. Thanks to audiovisual productions, we get a more accurate idea of the characteristics of a product.
• For outbound marketing campaigns. For example, interactive videos placed on billboards are giving good results in terms of connecting with the public.
• In social media advertising campaigns. On these platforms, videos show a higher CTR than static images.

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