Halloween may not seem like a golden opportunity to engage customers; it is often not associated with major shopping seasons such as Christmas or back-to-school. But even with lingering pandemic-related restrictions, the National Retail Foundation reported that the average American spent $ 103 on candy, costumes and decorations in 2021 and estimated that the country spent a total of $ 10.6 billion on the holiday. And Halloween promotions can help you participate in this spending.

You may be intimidated by competing with large corporations for Black Friday and other holiday shopping revenue, but Halloween gives you the opportunity to make the most of holiday spending with less hassle.

Even if you don't sell Halloween-themed products, you can still take advantage of the holidays by creating a brand themed around this popular shopping season.

How Halloween promotions can benefit your business

It seems that the Christmas influence occurs earlier each year, and you may be tempted to spend most of the autumn season concentrating on the end-of-year holidays. However, by skipping Halloween promotions, you could be missing out on revenue.

Attract these shoppers to your retail business with these Halloween marketing ideas.

Ideas for Halloween promotions

1. Use Halloween email templates

Your email list is one of your best resources for getting the word out about holiday-related promotions to your existing customers. Send Halloween-themed emails to those on your list to inform them that Halloween is coming up and that they should act fast to participate.

Zapiplay offers a Halloween mailing service that you can use to link your promotion to the holiday.

2. Create a landing page with a Halloween theme

If you operate a physical location, you can attract Halloween-loving customers with a themed window display that also showcases merchandise. If you operate an online shop, you can shift this idea to your website by adding a Halloween theme to your landing page.

Add animations, images and other decorations to make your website more festive, or add a Halloween-themed homepage that announces sales for anyone who signs up to your email list. Check out our website service.

3. Develops creepy posts on social networks

Use your social media presence to create Halloween-themed content, with hashtags to help customers find you. You can show how some of your inventory can be used to decorate a party or showcase some last-minute costume ideas made with your products.

Jumping on Halloween-related hashtags and combining them with your own branded hashtag helps you build brand awareness in your area. Even if you don't have Halloween-related products, social media posts with facts about the holiday can generate interest in your shop and create brand awareness.

We invite you to take a look at our unlimited marketing and design plans for this Halloween.