In order for your website to have a pleasant and balanced design that attracts users, it is essential to pay attention to the use of colours. The use of colour is often subjective, however, depending on the colours used, we will help to a greater or lesser extent to reinforce the message we want to convey. Their correct selection is so important that even conversions can be affected depending on the colours that predominate in your online shop. From Zapiplay we explain how to choose the perfect colour scheme for your website.

Why not choose any colour?
For the majority of users, colour is a very influential factor when purchasing a product.. The visual experience based on colour significantly influences the way people unconsciously judge a product, thus affecting their purchasing decision.

It is also essential to be aware of the cultural context that they have in different parts of the world, since for example, although they have in the West, white refers to purity. or innocence, in the east it symbolises death.

The colours are divided into three main groupsPrimary, secondary and tertiary. The primary colours are the red green and blue. The secondary colours are the yellow, cyan and magenta. Finally, the tertiary coloursThe primary and secondary, which result from the combination of the primary and secondary, are the orange, lime green, turquoise, light blue, violet and bluish red.

Colours can also be grouped by warm or cool colours. Colours warm: red, orange-red, orange, orange-yellow, yellow, yellow, greenish yellow. Colours cold: green, blue-green, blue, violet blue, violet, reddish violet.

Another way of dividing the colours is to differentiate between analogous and complementary colours. The analogues are those who on the colour circle are found on either side of any other colourfor example, the analogues of red would be purplish-red and orange-red. The colours complementary are those that are opposite each other on the colour circle.such as yellow and violet.

Colours for your website
The web colours are represented by hexadecimal numbersthere are 216 colours which are displayed in exactly the same way regardless of the browser used. The hexadecimal numbering system identifies the colours as follows: at the beginning a # and after it a series of six letters and/or numbers. From this series, the first two symbols refer to the intensity of the red colour, the third and fourth numbers are for the intensity of the green colour and finally the last two represent the intensity of the blue colour. For example, to use a pure blue in our e-commerce we would use the following symbol #0000FF, white would be #FFFFFFFF and black #000000.

Not everyone is an expert on the classification and implementation of colours in HTML, but there are tools to help us identify colour codes we want to implement. For example, Kuler is an online application from Adobe Labs that does not require registration and where it is possible to view and share colour palettes with other users.

Colours for specific products and audiences
When it comes to gender, there are different preferences depending on the target audience. Women tend to prefer blue, purple and green, while men are more inclined towards black, green and blue.

Yellow: is an ideal colour to highlight sections on the web and also to promote leisure and children's products.

Red: transmits energy. Predominant colour in games, sports, risky activities and in the motor world (cars, motorbikes, etc.).

Green: varied use but mainly for medical products, outdoor activities and money-related products.

Blue: colour very much associated with intangible products. A light shade would be used for a young audience and a dark one for an adult audience because it reflects serenity, confidence and seriousness, among other values.

Orange: brings energy and freshness. It is ideal for promoting products for young people.

White: predominant use in products associated with health and hygiene.

Black: luxury goods for an exclusive public.

Purple: products almost exclusively from women and children.

Brown: oriented to a mature public as it is a conservative colour that reflects quality and above all naturalness.

Grey: is the king of technological products because it reflects modernity and also of luxury products because of the elegance it conveys.

Some useful tips

In conclusion, here are some tips that will help you choose a good colour scheme for your website and that are used in practice by the designers of the team of Zapiplay.

1. Good readability. Contrast between the text colour and the background colour is necessary.
2. Use few coloursor you risk making your website look like a circus.
3. Use enough  Your website should not look boring. Use colour to highlight certain types of information.
4. Use vivid coloursto attract the eye of visitors. But, be careful: if all colours are intense, the eye will be pulled in so many directions that this technique will lose its effectiveness.
5. Be inspired by naturewhere you can find great colour schemes.

What do you base your choice of colours for your online shop on? At Zapiplay we take care of all the little details, we know that your customers expect a lot from you.....