Today we bring you 6 tips to explain how to optimise your Google My Business to get the most out of it. From Zapiplay we will help you by fully managing your profile.

1. We keep the information up to date

We must ensure that the following information is always up to date:

• Name
• Address
• Telephone number
• Website
• Etc

We need to make sure that we display contact information to make it easy for the customer to find you and contact you. If they can't find you easily there is a chance they will contact your competitor.

2. We upload photos

Google My business is a perfect place to showcase products and services by adding images, videos and virtual tours to promote your business.

Not only you can go up images or videos of your businessyour customers can do it too.

We must place the logo and a cover photo of your business.

Google search results will show the videos and images with the most views at the top.

Always try to keep the file size between 10KB and 5MB and use PNG or JPG formats. The best GMB image sizes are:

• Profile image: 250 x 250 pixels
• Cover photo: 1080 x 608 pixels
• Shared images: 497 x 373 pixels

3. We add information about your products or services

We personalise your Google My Business page by mentioning the services you offer and the products you sell. This can help your customers understand what your business is about. We add a call to action such as book appointment, call etc..., to make it easy for your customer to contact you.

For example, for restaurants we can add links to their menus and add a reservation button so they can book directly through Google My Business.

4. We answer questions

Google My Business can be a frequently asked questions (FAQ) tool.

We anticipate and clarify any doubts people may have about your business by adding a FAQ section. For example, in a restaurant a potential customer may want to know if you have a vegan menu on your menu.

If you want a one-to-one contact with your potential customer you have the option to activate messaging.

5. We do Google publishing

We leverage Google posts to gain clicks to your website or potential sales.

Google posts are a great opportunity to capture the attention of your potential customers and connect with them.

These posts help your local SEO strategy to generate more organic clicks. You can include CTA buttons to encourage your customers to take an action such as going to your website.

This is how publications can help increase your local SEO:

• Generate organic clicks with CTAs.
• Increase traffic to other content on your website (such as blog posts).
• Links a post to a survey form and collects information about the user.

6. We get customer feedback

Your customers are the lifeblood of your business, that is why It is important that you respond to their comments and opinions.. Google My Business makes it easy for customers to add reviews of your business to your profile and for potential customers to read it.

Receiving reviews is important to attract new customers, 82% of consumers read online reviews of local businesses. It is a way to highlight the trust that customers show towards your brand. In addition, reviews directly affect search rankings.