If you Google "shopping cart abandonment statistics", you will find a ton of data, however, the Baymard Institute found that the average cart abandonment rate across all industries is 69.57 percent.

To prevent this from happening we apply some strategies with the ecommerce of our clients, you can contact us for more information about our website service.

What is an abandoned trolley?

Before we begin, it is very important to understand when exactly a cart is abandoned. A shopping cart is considered abandoned if a shopper adds a product to the cart but abandons an e-commerce website before completing the checkout process.

An important metric associated with abandoned carts is the cart abandonment rate. The metric is critical for business owners because it is strongly related to conversion rates and customer revenue.

What is WooCommerce abandoned cart recovery?

WooCommerce Abandoned Cart Recovery is a WooCommerce extension that helps you to recover unfinished orders in your shop. When a customer adds a product to the cart but does not complete the payment. After a scheduled time, the cart will be marked as "abandoned". WooCommerce Abandoned Cart Recovery will start sending cart recovery emails or Facebook messages to the customer, reminding them to complete the order.

Reasons for cart abandonment: Why do customers abandon carts?

There are a number of reasons why customers abandon carts on your WooCommerce shop. The following are some of the main reasons for cart abandonment:

• Too high additional costs (e.g. shipping, fees)
• Complicated payment process
• Failure to pay guest or create a mandatory account
• Slow delivery
• It is not possible to calculate the cost of the order in advance.
• The return policy is not satisfactory.
• Lack of payment method options

List of the best abandoned cart email add-ons for WooCommerce

The following is a list of the best WooCommerce abandoned cart add-ons that can help recover lost sales.

Retainful: WooCommerce automated abandoned cart plugin

It is one of the best WooCommerce abandoned cart add-ons to automate your abandoned cart email campaign, order tracking and other email marketing campaigns.

Retainful offers a one-click abandoned cart recovery solution for your shop. It can track carts in real time, captures email addresses at checkout (both guests and registered customers), detects cart abandonment and sends a series of timely abandoned cart email reminders when customers abandon their carts.

You can create an automated abandoned cart email campaign in minutes using the pre-built campaign templates in Retainful. By default, there will be three email reminders in the campaign. But you are free to add more emails.

These emails are fully customisable using a drag and drop email editor in Retainful. You can personalise these emails with the customer's name, items left in the cart and more. You can also change the logo, edit the content, include abandoned cart items, a unique coupon code and a one-click button to retrieve carts.

Optionally, you can incentivise customers with a unique coupon code in abandoned cart emails and encourage them to retrieve abandoned carts and complete their purchases.

WooCommerce Recover abandoned cart

Customers abandon their carts for a variety of reasons, but it is essential to remind them so they can recover abandoned carts and help you increase your sales. WooCommerce Recover Abandoned Cart is an add-on that helps to effectively recover abandoned carts. The WooCommerce add-on tracks registered and guest customers and notifies both of them about abandoned carts.

The add-on can send abandoned cart emails with coupons to encourage customers to buy immediately and take advantage of the discount.

The abandoned cart recovery add-on for WooCommerce can also send multiple emails with different coupon content and help increase sales.

ELEX WooCommerce Abandoned Cart Recovery

The ELEX WooCommerce Abandoned Cart Recovery add-on reminds customers to complete their purchases after they have added products to their carts but have not completed the transaction. You can define intervals for sending email reminders of abandoned carts and a time limit after which a transaction will be marked as abandoned.

This WooCommerce abandoned cart add-on handles everything from tracking abandoned carts to customising recovery emails, offering cart discounts and even creating full abandoned cart reports.

To avoid sending abandoned cart emails to everyone, you can only send abandoned cart emails when certain requirements are met, such as total transaction amount, items in the cart, user roles, etc. In addition, email templates will simplify the creation of high quality abandoned cart recovery emails that focus on conversion.

If you need an email marketing and ecommerce campaign for your business we can help you through the whole process, we have unlimited marketing and design plans to boost your business.