{"id":8189,"date":"2021-09-29T10:32:22","date_gmt":"2021-09-29T08:32:22","guid":{"rendered":"https:\/\/zapiplay.com\/?p=8189"},"modified":"2022-03-09T00:29:04","modified_gmt":"2022-03-08T23:29:04","slug":"por-que-la-velocidad-web-es-importante-para-el-posicionamiento-seo","status":"publish","type":"post","link":"https:\/\/zapiplay.com\/en\/why-web-speed-is-important-for-web-positioning\/","title":{"rendered":"Why is web speed important for SEO positioning?"},"content":{"rendered":"

The loading speed of your website is a fundamental element to improve the SEO positioning of your page and climb positions in the SERP. For this reason, Google has incorporated the loading speed as one of the main elements within Web Vitals<\/a>a tool intended for owners and developers to check the loading speed<\/strong>the responsiveness<\/strong> and the user experience<\/strong> of its website.<\/p>\n

 <\/p>\n

What does Web Vitals measure?<\/strong><\/p>\n

The Core Web Vitals are made up of 3 essential metrics for your SEO positioning:<\/p>\n

    \n
  1. LCP<\/strong>measures the perceived speed of loading. Many pages load the main content first and then gradually take care of the secondary content. If your website loads in 2.5 seconds or less<\/strong>is that it has a good speed.<\/li>\n
  2. FID<\/strong>FID: quantifies the responsiveness and user experience when first interacting with the web content. Pages should have an FID of less than 100 milliseconds<\/strong>.<\/li>\n
  3. CLS<\/strong>The visual stability check: measures visual stability and watches for unexpected changes in the design that make navigation difficult. For example, clicking on a button sometimes causes it to move because the page is not fully loaded. According to Google, a good CLS is less than 0,1<\/strong>.<\/li>\n<\/ol>\n

    Access the Measurements tab<\/a> to audit your website and check where you need to do more work. If your website has a score between 0 and 49 on the scale<\/strong>If you have a good ranking, you will have to make a lot of improvements as your positioning is poor. If it is positioned between 50-89<\/strong>If you do, you will need to apply a number of improvements. From 90 points<\/strong>your website will be considered well optimised.<\/p>\n

    5 factors that influence your web speed<\/strong><\/p>\n

    As we mentioned, taking care of the loading speed of your website is vital to improve SEO positioning. Speed is one of the main elements of quality that Google uses to determine the position of a website when it comes to searching for it.<\/p>\n

    Google analyses more than 200 quality factors<\/strong> such as the age of the domain, the position of the keywords within the page and the domain, the use of keywords in subdomains, the history of the domain (if it has received penalties or if it has been reported for spam), the title tags and metatags or the length of the content. In this guide you will find the complete list.<\/p>\n

    And you may ask yourself, what factors influence the loading speed of a website? Among the most common reasons...<\/p>\n

      \n
    1. Use appropriate hosting<\/strong>. Choosing the right hosting is not an easy decision, so if you are thinking of setting up your website, consult us whenever you need to.<\/li>\n
    2. Choosing the right platform<\/strong>. Compared to free websites, at zapiplay we always recommend you to use a paid hosting. You have multiple CMS available for your website, WordPress, PrestaShop, etc.<\/li>\n
    3. A lot of code on your website<\/strong>. This is a common problem as many themes contain hidden code such as JavaScritp, CSS and HTML. Look for popular themes that are optimised for fast loading times and SEO and clean them up.<\/li>\n
    4. Redirections<\/strong>. Redirects are very important to avoid 404 and 500 errors. However, do not abuse them, because if your page has too many redirects, the loading time will be slower.<\/li>\n
    5. Image size<\/strong>. Optimise your images for SEO, using files such as JPEG, GIF or PNG and make sure that no image exceeds 50 KB in weight. If you want to upload videos to your website, it is best to link them from Youtube or Vimeo to avoid uploading them to the server.<\/li>\n<\/ol>\n

      We hope you liked this post and that you get a lot out of it. And remember, better speed means better SEO positioning, we look forward to hearing from you in the comments!<\/p>","protected":false},"excerpt":{"rendered":"

      The loading speed of your website is a fundamental element to improve the SEO positioning of your page and climb positions in the SERP. For this reason Google has incorporated the loading speed as one of the main elements within Web Vitals, a tool designed for owners and developers to check the loading speed of their websites... Continue reading Why is web speed important for SEO positioning?<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":11836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[255],"tags":[114,116,118,120,122,202,124,126,164,128,130,132,134,136,138,140,142,144,252,146,148,150,152,154,156,158,160,162,166,168,170,172,174,176,178,180,182,184,186,188,190,192,194,196,198,200,204,206,208,210,212,214,216,218,220,222,224,226,228,230,232],"acf":[],"yoast_head":"\n\u00bfPor qu\u00e9 la velocidad web es importante para el posicionamiento SEO? - Zapiplay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zapiplay.com\/en\/why-web-speed-is-important-for-web-positioning\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 la velocidad web es importante para el posicionamiento SEO? - Zapiplay\" \/>\n<meta property=\"og:description\" content=\"La velocidad de carga de tu web es un elemento fundamental para mejorar el posicionamiento SEO de tu p\u00e1gina y escalar posiciones en las SERP. Por este motivo Google ha incorporado la velocidad de carga como uno de los principales elementos dentro de Web Vitals, una herramienta destinada para que propietarios y desarrolladores puedan comprobar… Continue reading \u00bfPor qu\u00e9 la velocidad web es importante para el posicionamiento SEO?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zapiplay.com\/en\/why-web-speed-is-important-for-web-positioning\/\" \/>\n<meta property=\"og:site_name\" content=\"Zapiplay\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-29T08:32:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-08T23:29:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zapiplay.com\/wp-content\/uploads\/2021\/11\/Porque-la-velocidad-web-es-importante-para-el-posicionamiento-SEO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"802\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zapiplay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zapiplay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zapiplay.com\/por-que-la-velocidad-web-es-importante-para-el-posicionamiento-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zapiplay.com\/por-que-la-velocidad-web-es-importante-para-el-posicionamiento-seo\/\"},\"author\":{\"name\":\"Zapiplay\",\"@id\":\"https:\/\/zapiplay.com\/#\/schema\/person\/1d35200989d63c883bdf5c589e997ef8\"},\"headline\":\"\u00bfPor qu\u00e9 la velocidad web es importante para el posicionamiento SEO?\",\"datePublished\":\"2021-09-29T08:32:22+00:00\",\"dateModified\":\"2022-03-08T23:29:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zapiplay.com\/por-que-la-velocidad-web-es-importante-para-el-posicionamiento-seo\/\"},\"wordCount\":682,\"publisher\":{\"@id\":\"https:\/\/zapiplay.com\/#organization\"},\"keywords\":[\"ANAL\u00cdTICA\",\"ANALYTICS\",\"APPS DE MODA\",\"APPS INMOBILIARIAS\",\"AUTOMATIZACI\u00d3N\",\"AUTOMOCI\u00d3N\",\"BIG DATA\",\"BITCOIN\",\"BOUND MARKETING\",\"BRANDING\",\"BUYER PERSONA\",\"CASOS DE \u00c9XITO\",\"CL\u00cdNICAS DENTALES\",\"CONSEJOS Y TRUCOS\",\"CONVERSIONES\",\"COPYWRITING\",\"CROSS SELLING\",\"CUSTOMER JOURNEY\",\"de marketing y ventas ABOGADOS\",\"ECOMMERCE\",\"EMAIL MARKETING\",\"ESTRATEGIA\",\"FACEBOOK ADS\",\"FARMACIAS\",\"GOOGLE ADWORDS\",\"GOOGLE ANALYTICS\",\"IDEAS DE CONTENIDO\",\"IDEAS PARA BLOGIN\",\"INSTAGRAM\",\"INTELIGENCIA ARTIFICIAL\",\"KPIS MODA\",\"LEAD NURTURING\",\"MACHINE LEARNING\",\"MARKETING AUTOMATION\",\"MARKETING DE CONTENIDOS\",\"MARKETING DE INMOBILIARIA\",\"MARKETING EDUCATIVO\",\"MARKETING EMOCIONAL\",\"MARKETING GASTRON\u00d3MICO\",\"MARKETING ONLINE JUR\u00cdDICO\",\"MARKETING TUR\u00cdSTICO\",\"MARKETING VERDE\",\"M\u00c9TRICAS DE NEGOCIO\",\"MODA ONLINE\",\"NEGOCIO MODA\",\"PERFORMANCE MARKETING\",\"PLAN DE MARKETING\",\"REALIDAD AUMENTADA\",\"REDES SOCIALES\",\"REMARKETING\",\"SEO\",\"SOCIAL MEDIA\",\"STARTUP\",\"STARTUPS\",\"STORYDOING\",\"STORYTELLING\",\"TRANSFORMACI\u00d3N DIGITAL\",\"TURISMO ONLINE\",\"TURISTA ONLINE\",\"TWITTER\",\"VIDEOMARKETING\"],\"articleSection\":[\"Hosting y Dominios\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zapiplay.com\/por-que-la-velocidad-web-es-importante-para-el-posicionamiento-seo\/\",\"url\":\"https:\/\/zapiplay.com\/por-que-la-velocidad-web-es-importante-para-el-posicionamiento-seo\/\",\"name\":\"\u00bfPor qu\u00e9 la velocidad web es importante para el posicionamiento SEO? 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