{"id":8169,"date":"2021-09-08T11:30:59","date_gmt":"2021-09-08T09:30:59","guid":{"rendered":"https:\/\/zapiplay.com\/?p=8169"},"modified":"2022-03-09T00:30:07","modified_gmt":"2022-03-08T23:30:07","slug":"que-es-el-seo-y-por-que-lo-necesito","status":"publish","type":"post","link":"https:\/\/zapiplay.com\/en\/what-is-it-and-why-do-i-need-it\/","title":{"rendered":"What is SEO and why do I need it?"},"content":{"rendered":"

WHAT IS SEO AND WHY DO I NEED IT?<\/strong><\/p>\n

Internet search engines (Google, Yahoo, Bing, Baidu, Ask, AOL...) are the main way in which users access web pages. It is very difficult for a new user to find out the specific URL of your website by any other means, they will normally reach it through any search engine.<\/p>\n

It is therefore essential to appear in the results of these searches.<\/p>\n

But what is SEO?<\/strong><\/p>\n

If a user searches for your shop or business, you want them to find yours in the search engine and not the neighbour's, right? Well, that's what SEO is for.<\/p>\n

Search Engine Optimisation (SEO) is a set of actions aimed at improving the positioning of a website in the results list of Google, Bing, or other internet search engines.\u00a0 WIKIPEDIA<\/span><\/p><\/blockquote>\n

In simple terms, the SEO tells the search engine what information it needs to make your business rank higher in search engines.<\/strong><\/p>\n

Another reason why SEO is important is because it filters the results so that they are useful and understandable not only for search engines, but for all web users.<\/p>\n

 <\/p>\n

The quality of the content together with the popularity (or clicks) your site generates is what will make you climb the search engine rankings.<\/strong><\/p>\n

Why do you need it?<\/strong><\/p>\n

When someone searches in a search engine, they usually stick with some of the results that are displayed first, rarely reaching the second page of results, let alone the ones that follow.<\/p>\n

Appearing in the first positions will give you greater visibility and this will translate into a greater flow of visits to your website.<\/strong><\/p>\n

If you have a business or an online shop, a higher flow of users to your site can translate into many more potential customers and ultimately increased sales.<\/p>\n

In addition, SEO helps your website to be more understandable<\/strong> for everyone. Working on your content and focusing your keywords on what you offer will help you climb the rankings, but also focus your page on what matters. Speak clearly and no frills!<\/p>\n

Finally, being in a good position in the search engines gives your brand more relevance and notoriety.<\/strong><\/p>\n

That's why you must work on your content, on your keywords and your meta descriptions, on the SEO of your page, to climb positions and to be found. What are you waiting for? Trust in Zapiplay<\/a> and give it to SEO!<\/p>","protected":false},"excerpt":{"rendered":"

WHAT IS SEO AND WHY DO I NEED IT? Internet search engines (Google, Yahoo, Bing, Baidu, Ask, AOL...) are the main way in which users access web pages. It is very difficult for a new user to find out the specific URL of your website by any other means, they will normally reach it by... Continue reading What is SEO and why do I need it?<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":11841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"quote","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[102,90],"tags":[114,116,118,120,122,202,124,126,164,128,130,132,134,136,138,140,142,144,252,146,148,150,152,154,156,158,160,162,166,168,170,172,174,176,178,180,182,184,186,188,190,192,194,196,198,200,204,206,208,210,212,214,216,218,220,222,224,226,228,230,232],"acf":[],"yoast_head":"\n\u00bfQu\u00e9 es el SEO y por qu\u00e9 lo necesito? - Zapiplay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zapiplay.com\/en\/what-is-it-and-why-do-i-need-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el SEO y por qu\u00e9 lo necesito? - Zapiplay\" \/>\n<meta property=\"og:description\" content=\"\u00bfQU\u00c9 ES EL SEO Y POR QU\u00c9 LO NECESITO? 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Es muy dif\u00edcil que por otro medio un nuevo usuario conozca la URL concreta de tu p\u00e1gina, normalmente llegar\u00e1 a ella a… Continue reading \u00bfQu\u00e9 es el SEO y por qu\u00e9 lo necesito?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zapiplay.com\/en\/what-is-it-and-why-do-i-need-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Zapiplay\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-08T09:30:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-08T23:30:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zapiplay.com\/wp-content\/uploads\/2021\/11\/Que-es-el-SEO-y-porque-lo-necesito.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"802\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zapiplay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zapiplay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zapiplay.com\/que-es-el-seo-y-por-que-lo-necesito\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zapiplay.com\/que-es-el-seo-y-por-que-lo-necesito\/\"},\"author\":{\"name\":\"Zapiplay\",\"@id\":\"https:\/\/zapiplay.com\/#\/schema\/person\/1d35200989d63c883bdf5c589e997ef8\"},\"headline\":\"\u00bfQu\u00e9 es el SEO y por qu\u00e9 lo necesito?\",\"datePublished\":\"2021-09-08T09:30:59+00:00\",\"dateModified\":\"2022-03-08T23:30:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zapiplay.com\/que-es-el-seo-y-por-que-lo-necesito\/\"},\"wordCount\":466,\"publisher\":{\"@id\":\"https:\/\/zapiplay.com\/#organization\"},\"keywords\":[\"ANAL\u00cdTICA\",\"ANALYTICS\",\"APPS DE MODA\",\"APPS INMOBILIARIAS\",\"AUTOMATIZACI\u00d3N\",\"AUTOMOCI\u00d3N\",\"BIG DATA\",\"BITCOIN\",\"BOUND MARKETING\",\"BRANDING\",\"BUYER PERSONA\",\"CASOS DE \u00c9XITO\",\"CL\u00cdNICAS DENTALES\",\"CONSEJOS Y TRUCOS\",\"CONVERSIONES\",\"COPYWRITING\",\"CROSS SELLING\",\"CUSTOMER JOURNEY\",\"de marketing y ventas ABOGADOS\",\"ECOMMERCE\",\"EMAIL MARKETING\",\"ESTRATEGIA\",\"FACEBOOK ADS\",\"FARMACIAS\",\"GOOGLE ADWORDS\",\"GOOGLE ANALYTICS\",\"IDEAS DE CONTENIDO\",\"IDEAS PARA BLOGIN\",\"INSTAGRAM\",\"INTELIGENCIA ARTIFICIAL\",\"KPIS MODA\",\"LEAD NURTURING\",\"MACHINE LEARNING\",\"MARKETING AUTOMATION\",\"MARKETING DE CONTENIDOS\",\"MARKETING DE INMOBILIARIA\",\"MARKETING EDUCATIVO\",\"MARKETING EMOCIONAL\",\"MARKETING GASTRON\u00d3MICO\",\"MARKETING ONLINE JUR\u00cdDICO\",\"MARKETING TUR\u00cdSTICO\",\"MARKETING VERDE\",\"M\u00c9TRICAS DE NEGOCIO\",\"MODA ONLINE\",\"NEGOCIO MODA\",\"PERFORMANCE MARKETING\",\"PLAN DE MARKETING\",\"REALIDAD AUMENTADA\",\"REDES SOCIALES\",\"REMARKETING\",\"SEO\",\"SOCIAL MEDIA\",\"STARTUP\",\"STARTUPS\",\"STORYDOING\",\"STORYTELLING\",\"TRANSFORMACI\u00d3N DIGITAL\",\"TURISMO ONLINE\",\"TURISTA ONLINE\",\"TWITTER\",\"VIDEOMARKETING\"],\"articleSection\":[\"SEO\",\"Tips de marketing y ventas\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zapiplay.com\/que-es-el-seo-y-por-que-lo-necesito\/\",\"url\":\"https:\/\/zapiplay.com\/que-es-el-seo-y-por-que-lo-necesito\/\",\"name\":\"\u00bfQu\u00e9 es el SEO y por qu\u00e9 lo necesito? 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