{"id":8108,"date":"2021-06-22T12:21:33","date_gmt":"2021-06-22T10:21:33","guid":{"rendered":"https:\/\/zapiplay.com\/?p=8108"},"modified":"2022-03-09T00:34:36","modified_gmt":"2022-03-08T23:34:36","slug":"10-terminos-clave-del-marketing-de-contenidos","status":"publish","type":"post","link":"https:\/\/zapiplay.com\/en\/10-key-terms-of-content-marketing\/","title":{"rendered":"10 key terms in Content Marketing"},"content":{"rendered":"

We have decided to make a selection of the 10 essential terms that you should know about content marketing. You know that in Marketing we suffer from a syndrome of putting a name and surname to everything.<\/p>\n

Before talking about any other terms, I think it is essential that we start by clearly defining what is the\u00a0Content marketing<\/em><\/a>isn't it? Joe Pulizzi defines Content Marketing as:<\/p>\n

A marketing strategy of\u00a0creation and distribution of relevant and valuable content<\/strong>\u00a0to attract, acquire and attract the attention of a well-defined target audience, with the aim of driving them to become future customers\".<\/p><\/blockquote>\n

    \n
  1. Call to Action (CTA)<\/strong><\/li>\n<\/ol>\n

    A call to action means call to action and refers to the indicators in text or image that we create in order to lead our user to an immediate action. For example, in a banner we highlight a call to action button to get them to go to a page or make a purchase.<\/p>\n

      \n
    1. Landing page<\/strong><\/li>\n<\/ol>\n

      A landing page is a landing page that is generated with the aim of capturing data or promoting a service or product. Users have been enticed to reach this page, either through a banner campaign or other related content. The objective of landing pages is for the user to make a certain conversion (lead capture or sale).<\/p>\n

        \n
      1. Funnel<\/strong><\/li>\n<\/ol>\n

        We refer to the funnel when we show in the form of a funnel the process that a user goes through to complete a transaction. For example, the sales funnel starts from the moment we capture the attention of our potential customer until he\/she makes a payment.<\/p>\n

          \n
        1. Lead<\/strong><\/li>\n<\/ol>\n

          A lead is a user who has provided their personal data in exchange for obtaining something. It is a prospect, i.e. a possible customer who has a certain interest in what we are offering as a brand. The most common technique of attraction is through a landing page that highlights the gift and offers a form to get the details of this potential customer. A lead is the first step in a sales funnel, if you work them correctly you can get them to become a customer.<\/p>\n

            \n
          1. Lead nurturing<\/strong><\/li>\n<\/ol>\n

            Lead nurturing refers to the set of multichannel actions that are carried out with the aim of incentivising and converting potential customers. Here is an example of lead nurturing:<\/p>\n

              \n
            1. Landing page to capture mail<\/li>\n
            2. Personalised welcome email<\/li>\n
            3. Mail with content related to that used to recruit<\/li>\n
            4. Create a personalised offer to incentivise purchase<\/li>\n
            5. Post after purchase with gift<\/li>\n
            6. Mail to build customer loyalty, ask for feedback and give the customer something extra.<\/li>\n<\/ol>\n

               <\/p>\n

                \n
              1. Buyer Persona<\/strong><\/li>\n<\/ol>\n

                The buyer persona is a kind of fictitious portrait that helps us to define our customer types in order to know them better and to design result-oriented actions.<\/p>\n

                  \n
                1. Buyer Journeys<\/strong><\/li>\n<\/ol>\n

                  The buyer jouney is a model that allows you to monitor the behaviour, needs and problems of your target audience during the buying process.<\/p>\n

                    \n
                  1. Copywriting<\/strong><\/li>\n<\/ol>\n

                    Copywriting or persuasive writing in Spanish consists of writing the right words with the aim of influencing a specific audience. Nowadays copywriting is considered one of the most effective techniques in marketing. Copywriting increases the interest of the readers with a certain content and can become a very useful tool to sell.<\/p>\n

                      \n
                    1. Content curation<\/strong><\/li>\n<\/ol>\n

                      Content curation is all about searching for, finding and selecting the best content and then promoting it.<\/p>\n

                        \n
                      1. A\/B Testing<\/strong><\/li>\n<\/ol>\n

                        A\/B testing is done in order to analyse which type of content works best for your audience. For example, before sending an email marketing campaign you select 5% from your database to send them two tests with different headlines and a different content structure. After 24 hours you can analyse which email marketing campaign was more effective and send it to the rest of your audience. This type of test is used for many marketing actions, not only for Email Marketing, for example, in landing page campaigns it is also widely used.<\/p>\n

                        There are more terms related to Content Marketing but with these ten you will be able to defend yourself without any problems. If you need a team of professionals, at Zapiplay<\/a> you are always welcome. We help hundreds of businesses every day.<\/p>","protected":false},"excerpt":{"rendered":"

                        We have decided to make a selection of the 10 essential terms that you should know about content marketing. You know that in Marketing we suffer from a syndrome of putting a name and surname to everything. Before we talk about any other term, I think it is essential that we start by clearly defining what Content Marketing is, what it is, and what it... Continue reading 10 key terms in Content Marketing<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":11804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[86,98,96,100,90],"tags":[112,114,116,118,120,122,202,124,126,164,128,130,132,134,136,138,140,142,144,146,148,150,152,154,156,158,160,162,166,168,170,172,174,176,178,180,182,184,186,188,190,192,194,196,198,200,204,206,208,210,212,214,216,218,220,222,224,226,228,230,250],"acf":[],"yoast_head":"\n10 t\u00e9rminos clave del Marketing de Contenidos - Zapiplay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zapiplay.com\/en\/10-key-terms-of-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 t\u00e9rminos clave del Marketing de Contenidos - Zapiplay\" \/>\n<meta property=\"og:description\" content=\"Hemos \u00a0decidido realizar\u00a0una selecci\u00f3n de los 10 t\u00e9rminos imprescindibles que deber\u00edas conocer s\u00ed o s\u00ed del\u00a0Marketing de contenidos. 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Antes de hablar de cualquier otro t\u00e9rmino, creo que es fundamental que empecemos por definir claramente qu\u00e9 es el\u00a0Marketing de contenidos,… Continue reading 10 t\u00e9rminos clave del Marketing de Contenidos\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zapiplay.com\/en\/10-key-terms-of-content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Zapiplay\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-22T10:21:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-08T23:34:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zapiplay.com\/wp-content\/uploads\/2021\/11\/10-terminos-clave-del-marketing-de-contenidos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"802\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zapiplay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zapiplay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zapiplay.com\/10-terminos-clave-del-marketing-de-contenidos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zapiplay.com\/10-terminos-clave-del-marketing-de-contenidos\/\"},\"author\":{\"name\":\"Zapiplay\",\"@id\":\"https:\/\/zapiplay.com\/#\/schema\/person\/1d35200989d63c883bdf5c589e997ef8\"},\"headline\":\"10 t\u00e9rminos clave del Marketing de Contenidos\",\"datePublished\":\"2021-06-22T10:21:33+00:00\",\"dateModified\":\"2022-03-08T23:34:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zapiplay.com\/10-terminos-clave-del-marketing-de-contenidos\/\"},\"wordCount\":781,\"publisher\":{\"@id\":\"https:\/\/zapiplay.com\/#organization\"},\"keywords\":[\"ABOGADOS\",\"ANAL\u00cdTICA\",\"ANALYTICS\",\"APPS DE MODA\",\"APPS INMOBILIARIAS\",\"AUTOMATIZACI\u00d3N\",\"AUTOMOCI\u00d3N\",\"BIG DATA\",\"BITCOIN\",\"BOUND MARKETING\",\"BRANDING\",\"BUYER PERSONA\",\"CASOS DE \u00c9XITO\",\"CL\u00cdNICAS DENTALES\",\"CONSEJOS Y TRUCOS\",\"CONVERSIONES\",\"COPYWRITING\",\"CROSS SELLING\",\"CUSTOMER JOURNEY\",\"ECOMMERCE\",\"EMAIL MARKETING\",\"ESTRATEGIA\",\"FACEBOOK ADS\",\"FARMACIAS\",\"GOOGLE ADWORDS\",\"GOOGLE ANALYTICS\",\"IDEAS DE CONTENIDO\",\"IDEAS PARA BLOGIN\",\"INSTAGRAM\",\"INTELIGENCIA ARTIFICIAL\",\"KPIS MODA\",\"LEAD NURTURING\",\"MACHINE LEARNING\",\"MARKETING AUTOMATION\",\"MARKETING DE CONTENIDOS\",\"MARKETING DE INMOBILIARIA\",\"MARKETING EDUCATIVO\",\"MARKETING EMOCIONAL\",\"MARKETING GASTRON\u00d3MICO\",\"MARKETING ONLINE JUR\u00cdDICO\",\"MARKETING TUR\u00cdSTICO\",\"MARKETING VERDE\",\"M\u00c9TRICAS DE NEGOCIO\",\"MODA ONLINE\",\"NEGOCIO MODA\",\"PERFORMANCE MARKETING\",\"PLAN DE MARKETING\",\"REALIDAD AUMENTADA\",\"REDES SOCIALES\",\"REMARKETING\",\"SEO\",\"SOCIAL MEDIA\",\"STARTUP\",\"STARTUPS\",\"STORYDOING\",\"STORYTELLING\",\"TRANSFORMACI\u00d3N DIGITAL\",\"TURISMO ONLINE\",\"TURISTA ONLINE\",\"TWITTER\",\"VIDEOMARKETIN\"],\"articleSection\":[\"Emprendedores y Pymes\",\"Marketing de contenidos\",\"Marketing digital\",\"Redes sociales\",\"Tips de marketing y ventas\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zapiplay.com\/10-terminos-clave-del-marketing-de-contenidos\/\",\"url\":\"https:\/\/zapiplay.com\/10-terminos-clave-del-marketing-de-contenidos\/\",\"name\":\"10 t\u00e9rminos clave del Marketing de Contenidos - 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