{"id":8058,"date":"2021-05-11T11:15:17","date_gmt":"2021-05-11T09:15:17","guid":{"rendered":"https:\/\/zapiplay.com\/?p=8058"},"modified":"2022-03-09T00:14:50","modified_gmt":"2022-03-08T23:14:50","slug":"6-tips-para-optimizar-tu-google-my-business","status":"publish","type":"post","link":"https:\/\/zapiplay.com\/en\/6-tips-for-optimising-your-google-my-business\/","title":{"rendered":"6 tips to optimise your Google my business"},"content":{"rendered":"<p>Today we bring you 6 tips to explain how to optimise your Google My Business to get the most out of it. From Zapiplay we will help you by fully managing your profile.<\/p>\n<ol>\n<li><strong> We keep the information up to date<\/strong><\/li>\n<\/ol>\n<p>We must ensure that the following information is always up to date:<\/p>\n<ul>\n<li>Name<\/li>\n<li>Address<\/li>\n<li>Telephone number<\/li>\n<li>Website<\/li>\n<li>Etc<\/li>\n<\/ul>\n<p>We need to make sure that we display contact information to make it easy for the customer to find you and contact you. If they can't find you easily there is a chance they will contact your competitor.<\/p>\n<ol start=\"2\">\n<li><strong> We upload photos<\/strong><\/li>\n<\/ol>\n<p>Google My business is a perfect place to showcase products and services by adding images, videos and virtual tours to promote your business.<\/p>\n<p>Not only you can go up\u00a0<a href=\"https:\/\/www.itdo.com\/blog\/como-hacer-fotos-para-mi-sitio-web\/\"><strong>images or videos of your business<\/strong><\/a>your customers can do it too.<\/p>\n<p>We must place the logo and a cover photo of your business.<\/p>\n<p>Google search results will show the videos and images with the most views at the top.<\/p>\n<p>Always try to keep the file size between 10KB and 5MB and use PNG or JPG formats. The best GMB image sizes are:<\/p>\n<ul>\n<li>Profile image: 250 x 250 pixels<\/li>\n<li>Cover photo: 1080 x 608 pixels<\/li>\n<li>Shared images: 497 x 373 pixels<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li><strong> We add information about your products or services<\/strong><\/li>\n<\/ol>\n<p>We personalise your Google My Business page by mentioning the services you offer and the products you sell. This can help your customers understand what your business is about. We add a call to action such as book appointment, call etc..., to make it easy for your customer to contact you.<\/p>\n<p>For example, for restaurants we can add links to their menus and add a reservation button so they can book directly through Google My Business.<\/p>\n<ol start=\"4\">\n<li><strong> We answer questions<\/strong><\/li>\n<\/ol>\n<p>Google My Business can be a frequently asked questions (FAQ) tool.<\/p>\n<p>We anticipate and clarify any doubts people may have about your business by adding a FAQ section. For example, in a restaurant a potential customer may want to know if you have a vegan menu on your menu.<\/p>\n<p>If you want a one-to-one contact with your potential customer you have the option to activate messaging.<\/p>\n<ol start=\"5\">\n<li><strong>We do Google publishing<\/strong><\/li>\n<\/ol>\n<p>We leverage Google posts to gain clicks to your website or potential sales.<\/p>\n<p>Google posts are a great opportunity to capture the attention of your potential customers and connect with them.<\/p>\n<p>These posts help your local SEO strategy to generate more organic clicks. You can include CTA buttons to encourage your customers to take an action such as going to your website.<\/p>\n<p>This is how publications can help increase your local SEO:<\/p>\n<ul>\n<li>Generate organic clicks with CTAs.<\/li>\n<li>Increase traffic to other content on your website (such as blog posts).<\/li>\n<li>Links a post to a survey form and collects information about the user.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"6\">\n<li><strong>We get customer feedback<\/strong><\/li>\n<\/ol>\n<p>Your customers are the lifeblood of your business, that is why\u00a0<a href=\"https:\/\/zapiplay.com\/en\/how-to-answer-your-customers-replaints-and-increase-the-confidence-in-your-business\/\"><strong>It is important that you respond to their comments and opinions.<\/strong><\/a>. Google My Business makes it easy for customers to add reviews of your business to your profile and for potential customers to read it.<\/p>\n<p>Receiving reviews is important to attract new customers, 82% of consumers read online reviews of local businesses. It is a way to highlight the trust that customers show towards your brand. In addition, reviews directly affect search rankings.<\/p>","protected":false},"excerpt":{"rendered":"<p>Today we bring you 6 tips to explain how to optimise your Google My Business to get the most out of it. From Zapiplay we will help you by fully managing your profile. We keep the information updated We must ensure that the following information is always updated: Name Address Phone number Website Etc We must ensure that we show the following information: Name Address Phone number Website Etc We must ensure that we show the following... <a class=\"more-link\" href=\"https:\/\/zapiplay.com\/en\/6-tips-for-optimising-your-google-my-business\/\">Continue reading <span class=\"screen-reader-text\">6 tips to optimise your Google my business<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":11798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[248,92],"tags":[112,114,116,118,120,122,202,124,126,164,128,130,132,134,136,138,140,142,144,146,148,150,152,154,156,158,160,162,166,168,170,172,174,176,178,180,182,184,186,188,190,192,194,196,198,200,204,206,208,210,212,214,216,218,220,222,224,226,228,230,232,234],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 tips para optimizar tu Google my business - Zapiplay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zapiplay.com\/en\/6-tips-for-optimising-your-google-my-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 tips para optimizar tu Google my business - Zapiplay\" \/>\n<meta property=\"og:description\" content=\"Hoy te traemos 6 tips para explicarte como optimizamos tu Google My Business para sacarle el m\u00e1ximo rendimiento. Desde Zapiplay te ayudaremos gestionando completamente tu perfil. Mantenemos actualizada la informaci\u00f3n Debemos de asegurarnos que est\u00e1 actualizada siempre la siguiente informaci\u00f3n: Nombre Direcci\u00f3n N\u00famero de tel\u00e9fono Sitio web Etc Tenemos que asegurarnos de que mostramos informaci\u00f3n&hellip; Continue reading 6 tips para optimizar tu Google my business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zapiplay.com\/en\/6-tips-for-optimising-your-google-my-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Zapiplay\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-11T09:15:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-08T23:14:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zapiplay.com\/wp-content\/uploads\/2021\/11\/6-tips-para-optimizar-tu-google-my-bussines.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"802\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zapiplay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zapiplay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zapiplay.com\/6-tips-para-optimizar-tu-google-my-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zapiplay.com\/6-tips-para-optimizar-tu-google-my-business\/\"},\"author\":{\"name\":\"Zapiplay\",\"@id\":\"https:\/\/zapiplay.com\/#\/schema\/person\/1d35200989d63c883bdf5c589e997ef8\"},\"headline\":\"6 tips para optimizar tu Google my business\",\"datePublished\":\"2021-05-11T09:15:17+00:00\",\"dateModified\":\"2022-03-08T23:14:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zapiplay.com\/6-tips-para-optimizar-tu-google-my-business\/\"},\"wordCount\":606,\"publisher\":{\"@id\":\"https:\/\/zapiplay.com\/#organization\"},\"keywords\":[\"ABOGADOS\",\"ANAL\u00cdTICA\",\"ANALYTICS\",\"APPS DE MODA\",\"APPS INMOBILIARIAS\",\"AUTOMATIZACI\u00d3N\",\"AUTOMOCI\u00d3N\",\"BIG DATA\",\"BITCOIN\",\"BOUND MARKETING\",\"BRANDING\",\"BUYER PERSONA\",\"CASOS DE \u00c9XITO\",\"CL\u00cdNICAS DENTALES\",\"CONSEJOS Y TRUCOS\",\"CONVERSIONES\",\"COPYWRITING\",\"CROSS SELLING\",\"CUSTOMER JOURNEY\",\"ECOMMERCE\",\"EMAIL MARKETING\",\"ESTRATEGIA\",\"FACEBOOK ADS\",\"FARMACIAS\",\"GOOGLE ADWORDS\",\"GOOGLE ANALYTICS\",\"IDEAS DE CONTENIDO\",\"IDEAS PARA BLOGIN\",\"INSTAGRAM\",\"INTELIGENCIA ARTIFICIAL\",\"KPIS MODA\",\"LEAD NURTURING\",\"MACHINE LEARNING\",\"MARKETING AUTOMATION\",\"MARKETING DE CONTENIDOS\",\"MARKETING DE INMOBILIARIA\",\"MARKETING EDUCATIVO\",\"MARKETING EMOCIONAL\",\"MARKETING GASTRON\u00d3MICO\",\"MARKETING ONLINE JUR\u00cdDICO\",\"MARKETING TUR\u00cdSTICO\",\"MARKETING VERDE\",\"M\u00c9TRICAS DE NEGOCIO\",\"MODA ONLINE\",\"NEGOCIO MODA\",\"PERFORMANCE MARKETING\",\"PLAN DE MARKETING\",\"REALIDAD AUMENTADA\",\"REDES SOCIALES\",\"REMARKETING\",\"SEO\",\"SOCIAL MEDIA\",\"STARTUP\",\"STARTUPS\",\"STORYDOING\",\"STORYTELLING\",\"TRANSFORMACI\u00d3N DIGITAL\",\"TURISMO ONLINE\",\"TURISTA ONLINE\",\"TWITTER\",\"VIDEOMARKETING\",\"WORDPRESS\"],\"articleSection\":[\"Marketing local\",\"Reputaci\u00f3n online\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zapiplay.com\/6-tips-para-optimizar-tu-google-my-business\/\",\"url\":\"https:\/\/zapiplay.com\/6-tips-para-optimizar-tu-google-my-business\/\",\"name\":\"6 tips para optimizar tu Google my business - 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