{"id":7977,"date":"2021-04-12T14:34:54","date_gmt":"2021-04-12T12:34:54","guid":{"rendered":"https:\/\/zapiplay.com\/?p=7977"},"modified":"2022-03-09T00:16:41","modified_gmt":"2022-03-08T23:16:41","slug":"razones-para-utilizar-google-my-business-para-tu-empresa","status":"publish","type":"post","link":"https:\/\/zapiplay.com\/en\/reasons-to-use-google-my-business-for-your-business\/","title":{"rendered":"Reasons to use Google My Business for your business"},"content":{"rendered":"

According to a 2015 Google study, nine out of ten consumers use search engines to search for services, reviews and products in their area, i.e. locally. You're sure about that too, aren't you?<\/p>\n

Google often automatically creates entries for businesses that are shown to you in search. There may already be a neglected entry for your business. Google collects all the information the search engine finds online and creates an entry from it, without you having created or influenced it.<\/p>\n

We look at some of the reasons why using Google My Business properly can be the key to getting the online visibility your business needs.<\/p>\n

\"\"<\/p>\n

What is Google My Business?<\/p>\n

Google My Business<\/strong>\u00a0is a service provided by Google that is specifically designed to enhance the visibility of the\u00a0local businesses<\/strong>\u00a0on the internet.<\/p>\n

It consists of a tab on which businesses can include information about their location, opening hours, products or services and photographs of their interior. It also includes interaction options for users, who can write reviews, make reservations, ask questions and call or write directly to the business.<\/p>\n

Reasons to use Google My Business in your business<\/p>\n

    \n
  1. Improve your visibility<\/strong><\/li>\n<\/ol>\n

    On the one hand, Google My Business listings appear in Google in a prominent position when the user makes a related search, right after the advertising, and on the other hand, Google My Business listings appear in Google in a prominent position when the user makes a related search, right after the advertising and\u00a0before organic results<\/strong>.<\/p>\n

    In order to be positioned in this place, it is essential to work the file with updated data to achieve real visibility. If a user performs a search for nearby hardware stores, the search engine only highlights three of these businesses (the rest of the businesses appear in a more extensive list that the user can access by clicking).<\/p>\n

    In addition, it is also an easy way to position the business on Google Maps, so that users will find the premises if they are searching nearby.<\/p>\n

      \n
    1. A trusted showcase for your customers<\/strong><\/li>\n<\/ol>\n

      The file of\u00a0Google My Business<\/strong>\u00a0includes a series of functionalities that allow customers to get to know the business better, even before they have visited it. In the file, they can consult:<\/p>\n

      *Positive reviews from other users<\/strong>. It is important to encourage satisfied customers to leave reviews, as, in addition to motivating other customers to visit you, they are an important factor in the positioning of your listing.<\/p>\n

      *A question and answer section<\/strong>You can also use the \"Contact us\" section to answer all possible doubts about your products or services. It is common for potential customers to ask if the shop has a certain product or if it provides a certain service: a timely answer can turn into a sale. Other internet users can also answer the questions and all users (including the company) can vote for the best contributions to make them stand out from the rest.<\/p>\n

      *Recent publications about your business<\/strong>with the latest news or offers. In this way, you make your company's activity visible and show that you are active.<\/p>\n

      *Showcase your business in a different way to other platforms<\/strong><\/p>\n

      The digital presence of a business includes different platforms (social networks, website, online directories...) on which to be present, each with its own idiosyncrasies.<\/p>\n

      Google My Business is designed specifically for local businesses, and allows some specific functionalities that enhance your company's image in a clear way.<\/p>\n

      This is the case of virtual tours, which allow users to see the interior of the premises through a virtual and immersive panoramic recreation, while still planning their visit. Or timetables, which allow users to locate businesses that are open at the time of the search.<\/p>\n

        \n
      1. Generate more visits to your premises<\/strong><\/li>\n<\/ol>\n

        Google's platform for businesses has proven to be particularly effective in motivating users to visit a venue and purchase products or services there.<\/p>\n

        Thus, according to the platform's own statistics, the\u00a050%<\/a>\u00a0of business users' searches on Google Maps end in\u00a0a royal visit on the same day<\/strong>and the number rises to 76% if the search is carried out via a smartphone.<\/p>\n

        Do you want to exploit the full potential of\u00a0Google My Business<\/strong> for your business? At Zapiplay<\/a> we help companies, contact us or check out our all-inclusive marketing and design plans<\/a>.<\/p>\n

        At Zapiplay<\/a> We carry out the complete management of Google My Business for our clients. We have professionals who specialise in optimising your Google My Business listing to improve your company's local SEO.<\/p>\n

         <\/p>","protected":false},"excerpt":{"rendered":"

        According to a 2015 Google study, nine out of ten consumers use search engines to search for services, reviews and products in their area, i.e. locally. You're sure about that too, aren't you? Google often automatically creates entries for businesses that are shown to you in search. There may already be one... Continue reading Reasons to use Google My Business for your business<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":11844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[248,100,102],"tags":[112,114,116,118,120,122,202,124,126,164,128,130,132,134,136,138,140,142,144,146,148,150,152,154,156,158,160,162,166,168,170,172,174,176,178,180,182,184,186,188,190,192,194,196,198,200,204,206,208,210,212,214,216,218,220,222,224,226,228,230,232,234],"acf":[],"yoast_head":"\nRazones para utilizar Google My Business para tu empresa - Zapiplay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zapiplay.com\/en\/reasons-to-use-google-my-business-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Razones para utilizar Google My Business para tu empresa - Zapiplay\" \/>\n<meta property=\"og:description\" content=\"Seg\u00fan un estudio de Google de 2015, nueve de cada diez consumidores utilizan motores de b\u00fasqueda para buscar servicios, rese\u00f1as y productos en su \u00e1rea, es decir, a nivel local.\u00a0T\u00fa tambi\u00e9n est\u00e1s seguro, \u00bfverdad? Google a menudo crea autom\u00e1ticamente entradas para las empresas que se le muestran en la b\u00fasqueda.\u00a0Es posible que ya haya una… Continue reading Razones para utilizar Google My Business para tu empresa\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zapiplay.com\/en\/reasons-to-use-google-my-business-for-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Zapiplay\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-12T12:34:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-08T23:16:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zapiplay.com\/wp-content\/uploads\/2021\/11\/Razones-para-utilizar-google-my-business-para-tu-empresa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"802\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zapiplay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zapiplay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zapiplay.com\/razones-para-utilizar-google-my-business-para-tu-empresa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zapiplay.com\/razones-para-utilizar-google-my-business-para-tu-empresa\/\"},\"author\":{\"name\":\"Zapiplay\",\"@id\":\"https:\/\/zapiplay.com\/#\/schema\/person\/1d35200989d63c883bdf5c589e997ef8\"},\"headline\":\"Razones para utilizar Google My Business para tu empresa\",\"datePublished\":\"2021-04-12T12:34:54+00:00\",\"dateModified\":\"2022-03-08T23:16:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zapiplay.com\/razones-para-utilizar-google-my-business-para-tu-empresa\/\"},\"wordCount\":813,\"publisher\":{\"@id\":\"https:\/\/zapiplay.com\/#organization\"},\"keywords\":[\"ABOGADOS\",\"ANAL\u00cdTICA\",\"ANALYTICS\",\"APPS DE MODA\",\"APPS INMOBILIARIAS\",\"AUTOMATIZACI\u00d3N\",\"AUTOMOCI\u00d3N\",\"BIG DATA\",\"BITCOIN\",\"BOUND MARKETING\",\"BRANDING\",\"BUYER PERSONA\",\"CASOS DE \u00c9XITO\",\"CL\u00cdNICAS DENTALES\",\"CONSEJOS Y TRUCOS\",\"CONVERSIONES\",\"COPYWRITING\",\"CROSS SELLING\",\"CUSTOMER JOURNEY\",\"ECOMMERCE\",\"EMAIL MARKETING\",\"ESTRATEGIA\",\"FACEBOOK ADS\",\"FARMACIAS\",\"GOOGLE ADWORDS\",\"GOOGLE ANALYTICS\",\"IDEAS DE CONTENIDO\",\"IDEAS PARA BLOGIN\",\"INSTAGRAM\",\"INTELIGENCIA ARTIFICIAL\",\"KPIS MODA\",\"LEAD NURTURING\",\"MACHINE LEARNING\",\"MARKETING AUTOMATION\",\"MARKETING DE CONTENIDOS\",\"MARKETING DE INMOBILIARIA\",\"MARKETING EDUCATIVO\",\"MARKETING EMOCIONAL\",\"MARKETING GASTRON\u00d3MICO\",\"MARKETING ONLINE JUR\u00cdDICO\",\"MARKETING TUR\u00cdSTICO\",\"MARKETING VERDE\",\"M\u00c9TRICAS DE NEGOCIO\",\"MODA ONLINE\",\"NEGOCIO MODA\",\"PERFORMANCE MARKETING\",\"PLAN DE MARKETING\",\"REALIDAD AUMENTADA\",\"REDES SOCIALES\",\"REMARKETING\",\"SEO\",\"SOCIAL MEDIA\",\"STARTUP\",\"STARTUPS\",\"STORYDOING\",\"STORYTELLING\",\"TRANSFORMACI\u00d3N DIGITAL\",\"TURISMO ONLINE\",\"TURISTA ONLINE\",\"TWITTER\",\"VIDEOMARKETING\",\"WORDPRESS\"],\"articleSection\":[\"Marketing local\",\"Redes sociales\",\"SEO\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zapiplay.com\/razones-para-utilizar-google-my-business-para-tu-empresa\/\",\"url\":\"https:\/\/zapiplay.com\/razones-para-utilizar-google-my-business-para-tu-empresa\/\",\"name\":\"Razones para utilizar Google My Business para tu empresa - 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