{"id":7963,"date":"2021-03-30T11:05:31","date_gmt":"2021-03-30T09:05:31","guid":{"rendered":"https:\/\/zapiplay.com\/?p=7963"},"modified":"2022-03-09T00:19:49","modified_gmt":"2022-03-08T23:19:49","slug":"que-es-el-seo-local-y-por-que-es-importante-para-tu-negocio","status":"publish","type":"post","link":"https:\/\/zapiplay.com\/en\/what-is-local-and-why-is-it-important-for-your-business\/","title":{"rendered":"What is Local SEO and why is it important for your business?"},"content":{"rendered":"

Surely you have potential customers very close to you who might be interested in what you sell or offer in your local business or shop, but they do not know of your existence. And the fact is that more and more people decide to search for a product or service from their mobile (or mobile phone), from the comfort of their home.<\/p>\n

So you may ask, how can I get these people to find my business?<\/p>\n

The answer is Google Maps, a free service that will allow you to increase the visibility of your business. This tool, although it does require monitoring and optimisation (and especially at the beginning) also works for you automatically and\u00a0helps you to be found by those looking for your service or product near you<\/strong>.<\/p>\n

This article will help you understand how Zapiplay helps all its clients to improve their positioning within the list of local businesses.<\/p>\n

Let's start with some terms<\/p>\n

Before we start positioning your business I would like to explain some relevant questions:<\/p>\n

What is Google Maps?<\/em><\/p>\n

It is an online service that primarily allows you to search for a specific address anywhere in the world. It is also possible to obtain information about these places and to trace routes.<\/p>\n

2.What is Google my Business listing?<\/em><\/p>\n

It is the profile (or listing) of a business that is displayed on Google Maps and in the Google search engine.<\/p>\n

If a person searches for you on Google, your company or business profile (or listing) will be displayed on the right-hand side of the search engine, as follows:<\/p>\n

\"\"<\/p>\n

What does it mean to rank on Google Maps?<\/p>\n

When a person performs a search on Google search, and their search intent is a business with a certain location, they will get a list of 3 businesses. This list is just a small section of Google Maps.<\/p>\n

The google maps list is much longer but these are just the 3 places you want to be, because they are the only ones that are visible in the search results.<\/p>\n

You should know that ranking high involves some optimisation, but we'll get to that later.<\/p>\n

For now, the following example: when googling \"dentist in Cancun\", the results obtained are the following:<\/p>\n

\"Positioning<\/p>\n

(This is where you want your business to be, if you were a restaurant located in Madrid)<\/p>\n

The first three results marked in red (together it is the\u00a0Google Maps snippet<\/strong>), where you want your business to be.<\/p>\n

This snippet will appear every time Google detects a local business search attempt.<\/p>\n

Why rank on Google Maps?<\/p>\n

And why not? By having a profile on Google Maps you will be able to:<\/p>\n