{"id":7950,"date":"2021-03-22T09:33:01","date_gmt":"2021-03-22T08:33:01","guid":{"rendered":"https:\/\/zapiplay.com\/?p=7950"},"modified":"2022-03-09T00:21:19","modified_gmt":"2022-03-08T23:21:19","slug":"colores-para-paginas-web-como-elegir-la-combinacion-perfecta","status":"publish","type":"post","link":"https:\/\/zapiplay.com\/en\/colours-for-web-pages-as-choosing-the-proper-combination\/","title":{"rendered":"Colours for websites: how to choose the perfect match"},"content":{"rendered":"

In order for your website to have a\u00a0pleasant and balanced design<\/strong>\u00a0that attracts users, it is essential to\u00a0pay attention to the use of colours<\/strong>. The use of colour is often subjective, however, depending on the colours used, we will help to a greater or lesser extent to\u00a0reinforce the message we want to convey<\/strong>. Their correct selection is so important that even conversions can be affected depending on the colours that predominate in your online shop. From Zapiplay<\/a> we explain how to choose the perfect colour scheme for your website.<\/p>\n

Why not choose any colour?<\/strong>
\nFor the majority of users, colour is a\u00a0very influential factor when purchasing a product.<\/strong>. The visual experience based on colour significantly influences the way people unconsciously judge a product, thus affecting their purchasing decision.<\/p>\n

It is also essential to be aware of the\u00a0cultural context<\/strong>\u00a0that they have in different parts of the world, since for example, although they have\u00a0in the West, white refers to purity.<\/strong>\u00a0or innocence,\u00a0in the east it symbolises death<\/strong>.<\/p>\n

The colours are divided into\u00a0three main groups<\/strong>Primary, secondary and tertiary. The\u00a0primary colours<\/strong>\u00a0are the\u00a0red green and blue<\/strong>. The\u00a0secondary colours<\/strong>\u00a0are the\u00a0yellow, cyan and magenta<\/strong>. Finally, the\u00a0tertiary colours<\/strong>The primary and secondary, which result from the combination of the primary and secondary, are the\u00a0orange, lime green, turquoise, light blue, violet and bluish red<\/strong>.<\/p>\n

Colours can also be grouped by\u00a0warm or cool colours<\/strong>. Colours\u00a0warm: red, orange-red, orange, orange-yellow, yellow, yellow, greenish yellow<\/strong>. Colours\u00a0cold: green, blue-green, blue, violet blue, violet, reddish violet<\/strong>.<\/p>\n

Another way of dividing the colours is to differentiate between\u00a0analogous and complementary colours<\/strong>. The\u00a0analogues<\/strong>\u00a0are those who\u00a0on the colour circle are found on either side of any other colour<\/strong>for example, the analogues of red would be purplish-red and orange-red. The colours\u00a0complementary are those that are opposite each other on the colour circle.<\/strong>such as yellow and violet.<\/p>\n

Colours for your website<\/strong>
\nThe\u00a0web colours<\/strong>\u00a0are\u00a0represented by hexadecimal numbers<\/strong>there are\u00a0216 colours<\/strong>\u00a0which are displayed in exactly the same way regardless of the browser used. The\u00a0hexadecimal numbering system<\/strong>\u00a0identifies the colours as follows:\u00a0at the beginning a # and after it a series of six letters and\/or numbers<\/strong>. From this series, the first two symbols refer to the intensity of the red colour, the third and fourth numbers are for the intensity of the green colour and finally the last two represent the intensity of the blue colour. For example, to use a pure blue in our e-commerce we would use the following symbol #0000FF, white would be #FFFFFFFF and black #000000.<\/p>\n

Not everyone is an expert on the classification and implementation of colours in HTML, but there are\u00a0tools to help us identify colour codes<\/strong>\u00a0we want to implement. For example,\u00a0Kuler<\/strong><\/a>\u00a0is an online application from Adobe Labs that does not require registration and where it is possible to view and share colour palettes with other users.<\/p>\n

Colours for specific products and audiences<\/strong>
\nWhen it comes to gender, there are different preferences depending on the target audience. Women tend to prefer blue, purple and green, while men are more inclined towards black, green and blue.<\/p>\n

Yellow:<\/strong>\u00a0is an ideal colour to highlight sections on the web and also to promote leisure and children's products.<\/p>\n

Red:<\/strong>\u00a0transmits energy. Predominant colour in games, sports, risky activities and in the motor world (cars, motorbikes, etc.).<\/p>\n

Green:<\/strong>\u00a0varied use but mainly for medical products, outdoor activities and money-related products.<\/p>\n

Blue:<\/strong>\u00a0colour very much associated with intangible products. A light shade would be used for a young audience and a dark one for an adult audience because it reflects serenity, confidence and seriousness, among other values.<\/p>\n

Orange:<\/strong>\u00a0brings energy and freshness. It is ideal for promoting products for young people.<\/p>\n

White:<\/strong>\u00a0predominant use in products associated with health and hygiene.<\/p>\n

Black:<\/strong>\u00a0luxury goods for an exclusive public.<\/p>\n

Purple:<\/strong>\u00a0products almost exclusively from women and children.<\/p>\n

Brown:<\/strong>\u00a0oriented to a mature public as it is a conservative colour that reflects quality and above all naturalness.<\/p>\n

Grey:<\/strong>\u00a0is the king of technological products because it reflects modernity and also of luxury products because of the elegance it conveys.<\/p>\n

Some useful tips<\/strong><\/p>\n

In conclusion, here are some tips that will help you choose a good colour scheme for your website and that are used in practice by the designers of the team of Zapiplay<\/a>.<\/p>\n

    \n
  1. Good readability<\/strong>. Contrast between the text colour and the background colour is necessary.<\/li>\n
  2. Use few colours<\/strong>or you risk making your website look like a circus.<\/li>\n
  3. Use enough\u00a0<\/strong> Your website should not look boring. Use colour to highlight certain types of information.<\/li>\n
  4. Use vivid colours<\/strong>to attract the eye of visitors. But, be careful: if all colours are intense, the eye will be pulled in so many directions that this technique will lose its effectiveness.<\/li>\n
  5. Be inspired by nature<\/strong>where you can find great colour schemes.<\/li>\n<\/ol>\n

    What do you base your choice of colours for your online shop on? At Zapiplay<\/a> we take care of all the little details, we know that your customers expect a lot from you.....<\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    For your website to have a pleasant and balanced design that attracts users, it is essential to pay attention to the use of colours. The use of colour is usually subjective, however, depending on the colours used, we will help to a greater or lesser extent to reinforce the message we want to convey. Their correct selection is so important... Continue reading Colours for websites: how to choose the perfect match<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":11809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[108],"tags":[112,114,116,118,120,122,202,124,126,164,128,130,132,134,136,138,140,142,144,146,148,150,152,154,156,158,160,162,166,168,170,172,174,176,178,180,182,184,186,188,190,192,194,196,198,200,204,206,208,210,212,214,216,218,220,222,224,226,228,230,232,234],"acf":[],"yoast_head":"\nColores para p\u00e1ginas web: c\u00f3mo elegir la combinaci\u00f3n perfecta - Zapiplay<\/title>\n<meta name=\"description\" content=\"Tips para elegir los colores para tu p\u00e1gina web, Zapiplay te ayuda a elegir la combinaci\u00f3n perfecta para una web profesional y rentable\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zapiplay.com\/en\/colours-for-web-pages-as-choosing-the-proper-combination\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colores para p\u00e1ginas web: c\u00f3mo elegir la combinaci\u00f3n perfecta - 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