{"id":7170,"date":"2021-02-15T09:49:19","date_gmt":"2021-02-15T09:49:19","guid":{"rendered":"https:\/\/zapiplay.com\/?p=7170"},"modified":"2022-03-09T00:23:36","modified_gmt":"2022-03-08T23:23:36","slug":"como-integrar-el-video-marketing-en-tu-estrategia-de-contenidos","status":"publish","type":"post","link":"https:\/\/zapiplay.com\/en\/how-to-integrate-video-marketing-into-your-content-strategy\/","title":{"rendered":"How to integrate video marketing into your content strategy?"},"content":{"rendered":"<p>Next, let's see which formats can be interesting for your marketing strategy. <a href=\"https:\/\/zapiplay.com\/es\/asi-trabajamos\/\">video marketing<\/a>:<\/p>\n<ul>\n<li>Live videos on different social networks. For example, Instagram, Facebook, Periscope, Youtube or Twitch. These are good resources when it comes to creating community or presenting a new product or service of your brand.<\/li>\n<li>YouTube videos to enrich the contents of a blog.<\/li>\n<li>Live webinars, perfect for use as a sales tool.<\/li>\n<li>Product videos, especially focused on increasing the sales of an ecommerce. Thanks to audiovisual productions, we get a more accurate idea of the characteristics of a product.<\/li>\n<li>For outbound marketing campaigns. For example, interactive videos placed on billboards are giving good results in terms of connecting with the public.<\/li>\n<li>In social media advertising campaigns. On these platforms, videos show a higher CTR than static images.<\/li>\n<\/ul>\n<p>Remember that Zapiplay has <a href=\"https:\/\/zapiplay.com\/es\/planes-y-precios\/\">unlimited marketing and design plans<\/a>We take care of all your marketing and design while you take care of the rest.<\/p>","protected":false},"excerpt":{"rendered":"<p>Next, let's see which formats can be interesting for your video marketing strategy: Live videos on different social networks. For example, Instagram, Facebook, Periscope, Youtube or Twitch. These are good resources when it comes to creating community or presenting a new product or service of your brand. Videos on YouTube... <a class=\"more-link\" href=\"https:\/\/zapiplay.com\/en\/how-to-integrate-video-marketing-into-your-content-strategy\/\">Continue reading <span class=\"screen-reader-text\">How to integrate video marketing into your content strategy?<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":11814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[96,104],"tags":[112,114,116,118,120,122,202,124,126,164,128,130,132,134,136,138,140,142,144,146,148,150,152,154,156,158,160,162,166,168,170,172,174,176,178,180,182,184,186,188,190,192,194,196,198,200,204,206,208,210,212,214,216,218,220,222,224,226,228,230,232,234],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo integrar el v\u00eddeo marketing en tu estrategia de contenidos? - Zapiplay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zapiplay.com\/en\/how-to-integrate-video-marketing-into-your-content-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo integrar el v\u00eddeo marketing en tu estrategia de contenidos? - Zapiplay\" \/>\n<meta property=\"og:description\" content=\"A continuaci\u00f3n, vamos a ver qu\u00e9 formatos pueden ser interesantes para conformar tu estrategia de video marketing: V\u00eddeos en directo en distintas redes sociales. Por ejemplo, Instagram, Facebook, Periscope, Youtube o Twitch. Estos son buenos recursos a la hora de crear comunidad o presentar un nuevo producto o servicio de tu marca. V\u00eddeos en YouTube&hellip; Continue reading \u00bfC\u00f3mo integrar el v\u00eddeo marketing en tu estrategia de contenidos?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zapiplay.com\/en\/how-to-integrate-video-marketing-into-your-content-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Zapiplay\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-15T09:49:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-08T23:23:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zapiplay.com\/wp-content\/uploads\/2021\/11\/Como-integrar-el-video-marketing-en-tu-estrategia-de-contenidos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"802\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zapiplay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zapiplay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zapiplay.com\/como-integrar-el-video-marketing-en-tu-estrategia-de-contenidos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zapiplay.com\/como-integrar-el-video-marketing-en-tu-estrategia-de-contenidos\/\"},\"author\":{\"name\":\"Zapiplay\",\"@id\":\"https:\/\/zapiplay.com\/#\/schema\/person\/1d35200989d63c883bdf5c589e997ef8\"},\"headline\":\"\u00bfC\u00f3mo integrar el v\u00eddeo marketing en tu estrategia de contenidos?\",\"datePublished\":\"2021-02-15T09:49:19+00:00\",\"dateModified\":\"2022-03-08T23:23:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zapiplay.com\/como-integrar-el-video-marketing-en-tu-estrategia-de-contenidos\/\"},\"wordCount\":210,\"publisher\":{\"@id\":\"https:\/\/zapiplay.com\/#organization\"},\"keywords\":[\"ABOGADOS\",\"ANAL\u00cdTICA\",\"ANALYTICS\",\"APPS DE MODA\",\"APPS INMOBILIARIAS\",\"AUTOMATIZACI\u00d3N\",\"AUTOMOCI\u00d3N\",\"BIG DATA\",\"BITCOIN\",\"BOUND MARKETING\",\"BRANDING\",\"BUYER PERSONA\",\"CASOS DE \u00c9XITO\",\"CL\u00cdNICAS DENTALES\",\"CONSEJOS Y TRUCOS\",\"CONVERSIONES\",\"COPYWRITING\",\"CROSS SELLING\",\"CUSTOMER JOURNEY\",\"ECOMMERCE\",\"EMAIL MARKETING\",\"ESTRATEGIA\",\"FACEBOOK ADS\",\"FARMACIAS\",\"GOOGLE ADWORDS\",\"GOOGLE ANALYTICS\",\"IDEAS DE CONTENIDO\",\"IDEAS PARA BLOGIN\",\"INSTAGRAM\",\"INTELIGENCIA ARTIFICIAL\",\"KPIS MODA\",\"LEAD NURTURING\",\"MACHINE LEARNING\",\"MARKETING AUTOMATION\",\"MARKETING DE CONTENIDOS\",\"MARKETING DE INMOBILIARIA\",\"MARKETING EDUCATIVO\",\"MARKETING EMOCIONAL\",\"MARKETING GASTRON\u00d3MICO\",\"MARKETING ONLINE JUR\u00cdDICO\",\"MARKETING TUR\u00cdSTICO\",\"MARKETING VERDE\",\"M\u00c9TRICAS DE NEGOCIO\",\"MODA ONLINE\",\"NEGOCIO MODA\",\"PERFORMANCE MARKETING\",\"PLAN DE MARKETING\",\"REALIDAD AUMENTADA\",\"REDES SOCIALES\",\"REMARKETING\",\"SEO\",\"SOCIAL MEDIA\",\"STARTUP\",\"STARTUPS\",\"STORYDOING\",\"STORYTELLING\",\"TRANSFORMACI\u00d3N DIGITAL\",\"TURISMO ONLINE\",\"TURISTA ONLINE\",\"TWITTER\",\"VIDEOMARKETING\",\"WORDPRESS\"],\"articleSection\":[\"Marketing digital\",\"Videomarketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zapiplay.com\/como-integrar-el-video-marketing-en-tu-estrategia-de-contenidos\/\",\"url\":\"https:\/\/zapiplay.com\/como-integrar-el-video-marketing-en-tu-estrategia-de-contenidos\/\",\"name\":\"\u00bfC\u00f3mo integrar el v\u00eddeo marketing en tu estrategia de contenidos? 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