{"id":7117,"date":"2020-09-20T12:45:04","date_gmt":"2020-09-20T10:45:04","guid":{"rendered":"https:\/\/zapiplay.com\/?p=7117"},"modified":"2022-03-09T00:03:27","modified_gmt":"2022-03-08T23:03:27","slug":"por-que-tu-negocio-debe-tener-una-pagina-web","status":"publish","type":"post","link":"https:\/\/zapiplay.com\/en\/why-your-business-should-have-a-website\/","title":{"rendered":"Why should your business have a website?"},"content":{"rendered":"<p>Over the last 30 years, the need for companies to be present on the web has grown so much that it has ended up revolutionising the way we do business.<\/p>\n<p>It is more than proven that having a website is an important part for every company, business, freelancer, etc... Nowadays the survival and success of businesses depends largely on the technologies they use and their presence in the web universe.<\/p>\n<p>Whether you are a small business or a large company, or whether your market is global or local: having a website will allow you to make your profits more easily and massively known.<\/p>\n<p>Here are a few reasons why it is important to have a website:<\/p>\n<p>1.<strong> Visibility and credibility<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"text-align: left\">The first reason is the visibility that the website brings to your business, it allows you to be available 24 hours a day, 365 days a year.<\/li>\n<li style=\"text-align: left\">When someone hears about a business, the first thing they do is look it up on the internet.  But when you look it up, it doesn't have a website.\u00a0<strong><em>It generates a bit of mistrust, doesn't it?<\/em><\/strong><\/li>\n<li style=\"text-align: left\">If you are not present on the internet, you will probably lose a potential customer.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>2. <strong>Generates image and market breadth<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>A well-designed website with attractive images and content will generate a good image for your company.<\/li>\n<li>It doesn't matter if your business is big or small, if you have a good product and a good website, your product will be known in the farthest corners of the world.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>3. <strong>Increases sales and builds customer loyalty<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>A website increases a company's revenue through its wide reach to the public, which will attract more interested customers. Every business needs sales in order to survive, grow and continue to offer its customers the best quality on the market, every business in its sector.<\/li>\n<li>Build loyalty with existing customers by being the first choice for them.<\/li>\n<li>You will be able to find out what are the concerns, perceptions and expectations of customers, in favour of the company.<\/li>\n<li>Better understanding of the impact of your company's message.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>4. <strong>Competitive advantage<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>Having a good website increases your competitive advantage over your competitors.<\/li>\n<li>Your customers will be aware of your news, products, benefits, etc. You are making it easier for them to get in touch with you to also\u00a0<em>answer your questions<\/em>\u00a0and adapt to their speed of purchase.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>5. <strong>Easy to upgrade<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>You can add content quickly, keeping your customers in the loop.<\/li>\n<li>You don't need to be in front of a desk to update it, Zapiplay takes care of everything.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: left\">If you would like to have your own website or renew your current one, contact us. Zapiplay creates and maintains professional websites, the results are amazing!<\/p>","protected":false},"excerpt":{"rendered":"<p>During the last 30 years the need for companies to be present on the web has grown so much that they have ended up revolutionising the way we do business. It is more than proven that having a web page is an important part for every company, business, freelancer, etc... Nowadays, the survival and the... <a class=\"more-link\" href=\"https:\/\/zapiplay.com\/en\/why-your-business-should-have-a-website\/\">Continue reading <span class=\"screen-reader-text\">Why should your business have a website?<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":11837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[108,86,94,90],"tags":[112,114,116,118,120,122,202,124,126,164,128,130,132,134,136,138,140,142,144,146,148,150,152,154,156,158,160,162,166,168,170,172,174,176,178,180,182,184,186,188,190,192,194,196,198,200,204,206,208,210,212,214,216,218,220,222,224,226,228,230,232,234],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPor qu\u00e9 tu negocio debe tener una p\u00e1gina web? - Zapiplay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zapiplay.com\/en\/why-your-business-should-have-a-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 tu negocio debe tener una p\u00e1gina web? - Zapiplay\" \/>\n<meta property=\"og:description\" content=\"Durante los \u00faltimos 30 a\u00f1os la necesidad de las empresas por estar presentes en la red ha crecido tanto que han terminado por revolucionar nuestra forma de hacer negocios. 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